The Connector Social Media presentation from the ISME Roadshow

2. Founder is current Chair of the Irish Internet Association Social Media Working Group Almost 12 years of experience in online marketing with awards including Irish ‘Internet Marketer of the Year’ in 2005 Experience working with startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus Recently launched connector.TV as nationwide blogger network connecting people, communities and events CONOR LYNCH

3. Strategy Advise in online marketing and social media strategies Training Run practical workshops, 1-to-1 sessions, webinars & digital videos Production Create graphics, websites, blogs, videos and Facebook & mobile apps Events Organise business and social networking events Community Help clients grow and manage online communities Mgmt. WHAT WE DO

4. We provide expert support for startups and SMEs with both B2C & B2B Specialists in social media seamlessly integrated with online, offline, email marketing and your web site Past experience with clients like ISME, Inventorium, TheChurch.ie, Hewlett Packard and Canon Create tailored solution for client’s budget & objectives. CONNECTOR SERVICES

5. Attract and retain more customers while reducing costs The audience is online incl. 1.5m Irish on Facebook YouTube is now world’s 2nd most popular search engine Wordpress blogs and Twitter content are highly indexed by search engines Buyer behaviour online & offline transformed by C2C recommendation B2B social media is the next big wave in online business BETTER BUSINESS ONLINE?

8. CONNECTOR 10 Cs MODEL

9. 2.CONSUMERS Do you really understand your target market’s needs and where the C2C communications is happening? Who are the early adopters and influencers?

10. 3.COMMUNITY Create and manage your own online/offline community of consumers who you can talk to about your products or services. Understand the shared passions or situations that unite them.

11. 3 WAY DIALOGUE

12. 6. CONTENT Learn how to create and share valuable digital content with your audience such as blogs, video, apps, podcasts, webinars and web tv. Use content that will get your concept attention among your target market.

13. 7. CONNECTIONS Increase connections online & offline with more website visits plus friends/fans/followers on sites like Facebook, LinkedIn, Twitter & YouTube. Use an optimised a mix of bought, owned & earned media.

14. NEW MEDIA MIX

15. 10.CONVERSION Measure the effectiveness of your marketing activities including social media to calculate the ROI on time & money. Strive to constanty improve your current web site traffic and conversion rates?

16. CASE STUDY

17. HAIRY BABY

18. HAIRY BABY

19. We actively connect our partners with potential customers, partners and suppliers Connector already has 7,500 online/offline connections in Dublin Fill in your ‘I Am, I Have, I Need’ profile on connector.ie Attend our Connector networking events for introductions BUSINESS MATCHMAKING

20. JARGON BUSTING

21. THANK YOU! Contacts: Email - conor@connector.ie Twitter -@connector_ie Mobile – 086 811 8833 Web Sites: www.connector.ie www.socialmedia.ie www.connector.tv