For every internet marketer, drawing away customers is a big nightmare. What if you yourself are repelling your customers, what if your marketing campaign is actually acting as same pole magnet for your customers. That is true; most of the online marketers do not know that they are actually repelling their customers.
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How to Repel Your Customers: Anthony Morrison Explains Practices that Can Convert Your Marketing Campaign in to a Disaster
1. How to Repel Your Customers: Anthony Morrison Explains Practices that
Can Convert Your Marketing Campaign in to a Disaster
For every internet marketer, drawing away customers is a big nightmare. What if you yourself
are repelling your customers, what if your marketing campaign is actually acting as same pole
magnet for your customers. That is true; most of the online marketers do not know that they are
actually repelling their customers.
According to Adrian Morrison, there is a very fine line between updating your customers and
messing with their patience. Customers do want regularly updated knowledge, but what they do
not want are pestering messages, flooded inbox and impractical offers. Adrian believes that
attracting attention of a customer is quite an easy task. However, actual test begins when you
have to turn them in to long-term customers.
According to a survey conducted on consumers of European Union, and US following results
were collected:
59% consumers appreciate personal touch while contacting with the website
83% consumers are highly annoyed of offers from third parties
2. 70% of customers do not like over friendly call center help
89% of customers said they do not like weekly emails
74% of the consumers said that they would like a special offer in their inbox at least once
a month
81% customers urged to keep marketing out of the forums
75% of customers said they appreciate to provide feedback through surveys
Above mentioned stats show which strategies are backfiring on internet marketers. Based on
above-mentioned list, Adrian has established a list of the marketing campaigns that act as
repellents. Adrian Morrison is a successful entrepreneur with multimillion-dollar business. He is
an expert internet marketer who knows how to keep customers hooked to your product.
Have a look on the tricks that can ruin your marketing campaign.
Personalize Your Website:
If you address your customers by numbers be ready to lose majority of them. However, if you
want to build a long lasting relationship, remember everyone by name. You can use automatic
software to call customers by name.
Target Customers:
So, you make a list of customers and then send targeted emails to all of them. But, wait, do you
know them? Have they ever contacted you or visited your website? If the answer is no then be
prepared to lose majority of them.
Call Center Services:
If you have trained your call center to act over friendly to your customers then be ready to
experience a decrease in the sell. Simultaneously, if your call center is not responsive, the
customers will leave one by one.
Weekly Emails:
Weekly emails are a big no. If you want to deliver information, one or two emails a month are
more than enough.
Surprise:
Customers like surprise gifts. Remember that feeling when we get a mail from Skype
announcing a free talk time. Customers love surprises play same trick with your target
customers.
3. An Overly Promotional Forum:
Do you have a forum on your website? Do you use your forum more for marketing purpose and
less for communications and interaction? Then be prepared to experience a sudden decline in
sales as well as in customer stats.
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http://twitter.com/AdrianMX24