Nothing in this world could work without a relationship of trust between two parties. Similarly, when you are running marketing campaign, you would not get even 1% of sales if your targeted customers do not show trust in your service and your product. For example, remember your last purchase of a newly launched product. Why did you buy that particular product? The probable answer will be: Get connected with Adrian Morrison on linkedin.com http://www.linkedin.com/profile/view?authToken=Ce6P&goback=.fps_PBCK_*1_Adrian_Morrison_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*&locale=en_US&id=219909676&srchtotal=13&srchindex=4&srchid=e3d5efe7-34f1-47aa-b818-169516022004-0&authType=NAME_SEARCH

1. Importance of Building Trust and Rapport While Marketing You Product: Tips by
Adrian Morrison
Nothing in this world could work without a relationship of trust between two parties. Similarly, when
you are running marketing campaign, you would not get even 1% of sales if your targeted customers do
not show trust in your service and your product. For example, remember your last purchase of a newly
launched product. Why did you buy that particular product? The probable answer will be:
The company always provide good products (you trust their services and products)
My friend or family member referred to that product (You trust your friend, he will never
refer a wrong product)
The marketing campaign (ad, facebook updates, tweets) sounded convincing (you trust what
they are promoting)
Those were just a few examples of a psychological relationship between company and buyer, buyer and
marketer and marketer and the company. According to Adrian Morrison, for any product or for any
company to become successful depends on how that company builds a rapport and trust relationship
with the clients. Adrian Morrison is an internet-marketing expert.

2. Adrian is a successful entrepreneur who launched his marketing career at the time when he was still
studying in college. Today, he has a business of worth millions of dollars. He runs successful marketing
campaigns for his clients. Adrian emphasizes effects of trust in marketing relationship. Let us have look
to check how trust can win you a marketing battle.
I am Real:
This is the most important factor of any marketing campaign. You have to show your target customers
and rest of the market that you are real. With so many scam websites and online companies, it is hard to
believe which is real. In order to make an online rapport, you must share following information (visibly
and clearly) on your website.
mobile number
office number (if any)
office address
active email address
facebook id
Twitter id
Make sure that the customers can easily contact you and all of above-mentioned information is genuine.
I am the Best:
Every company has some achievements that are different and often higher in rank from others. These
achievement could be of company collectively or of an individual (usually owner) associated with the
company. Highlight these achievements. Put them on front of the web page.
Reviews and Referrals:
This is a great way to convince possible customers. Connect best products to facebook and other
forums. Show the world that "people like this" product. You can display this in the form of a box shown
on left or right of the page. You can also share tweets and retweets in this format.
I Guarantee:
Even established platforms like Amazon.com convince their customers by providing guarantees. If you
provide your customer guarantee, they will be satisfied that if the product fails, they can claim back
their money. Convince them that the owner is personally interested in maintaining rapport of the
company. Convince them that the owner provides the actual customer service.
No Vague Identity Demands:
With growing number of online scams, customers are becoming more suspicious of the companies who
ask for personal information without clearing their case. If you need personal information of the
customer, make sure that the reason is clearly mentioned.

3. Keep them Happy:
Remember that the long-term trust is established when the customers are satisfied from your service.
Keep your customers happy and you will get a loyal customer line.
Get connected with Adrian Morrison on linkedin.com
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