Bbc havas techfast (adrian.woolard@bbc.co.uk) may 2017
Digital Pathways 2011 BBC Final
1. Research & Collaboration in a New Century City Dr Adrian Woolard Project Director (North Lab), BBC Research & Development Shaping the BBC of the Future Future Media and Technology at MediaCity:UK
7. BBC R&D: research priorities Fabric initiative Archive DVBT-2 YouView Storage HiFi data capture Data manipulation in software Commodity technology Metadata standards & brokering ‘ IP glass-to-glass’: the modern media network Hybrid of IP and broadcast networks New editorial formats and UIs Managing diversity Network service enablers Flexible spectrum
10. BBC, University of Surrey & CBBC/ BBC SPORT http://www.bbc.co.uk/blogs/researchanddevelopment/2011/03/rd-and-blue-peter--ski-rossend.shtml
11. BBC and AHRC Knowledge Exchange Programme The academic paper & citation list aren’t enough! Its got to be relevant, tangible & delivered yesterday Unnamed BBC Senior Producer, Knowledge Summit 2006 You waste money on market research & consultants but we already know the answer to your questions – you just don’t ask! Unnamed AHRC Research Lead, Knowledge Summit 2006 http://www.bbc.co.uk/blogs/knowledgeexchange/
16. Usability in Very Young Audiences – Salford University / CBeebies KTP “ How revealing are eye-movements for understanding web engagement in young children ?”
17. “ StoryCrate” – University of Newcastle Upon Tyne (CultureLab) – PhD intern
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20. Connected Media Spaces for Inter-Generational Audiences – RCA MSc Project http://www.bbc.co.uk/blogs/researchanddevelopment/2011/03/designing-connected-media-spac.shtml
21. The Telethrone – University of Salford – PhD + general ‘hackery’ Preserving the art of conversation
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23. Future Media & Technology Mock-ups of future ‘Collaborative production services in the Cloud’ Distributed production environment for SME, Freelancer, Public - Lancaster University, regional SMe’s
24. Universal Control – BBC R&D releasing research tools for collaboration http://www.bbc.co.uk/blogs/researchanddevelopment/2011/02/universal-control.shtml
33. Thank You! Dr Adrian Woolard Project Director (North Lab) BBC Research & Development, Future Media Interim Lab, OB Base, New Broadcasting House Oxford Road, Manchester M60 1SJ (until May 2011) E: [email_address] T: adew or BBCRD W: http:// www.bbc.co.uk /rd
Notes de l'éditeur
1. intro overview to BBC R&D in North 2. Examples of good practice, recent & current activities from collaborations 3. lessons learnt & how we might collaborate going forward
Who am I? I started as engineer, did a PhD in animatronics – Spent sometime as professional geek (passionate but realistic about the future) Made technologies to make games and films more ‘ realistic’ Been at BBC for 7 years came to be an imagineer and currently head of innovation culture Working at intersection between emerging technologies, user centred design and new editorial concepts Now focused on leading partnership strategy for the research & innovation arm of future media
Our R&D lab is made up of 130 engineers, mathematicians and scientists located over three sites. But why does the BBC have this capability? There are two reasons Reason 1. We have to: It’s written in tablets of stone. Well, in the BBC’s Royal Charter and Agreement. This is essentially our constitution. Clause 87 of the Charter Agreement states, among other things, that (1) The Executive Board must ensure that the BBC conducts research and development activities geared to the promotion of the BBC’s Public Purposes and which aim to maintain the BBC’s position as a centre of excellence for research and development in broadcasting and other means for the electronic distribution of audio, visual and audiovisual material, and in related technologies. Reason 2: It’s actually quite useful: Carrying out R&D is not some regulatory burden or constitutional oddity. It has a clear role. We describe this through the following mission statement. To define the future BBC, drive UK competitiveness and benefit digital citizens by generating knowledge, assets and capabilities that advance the technological state of the art of the media industries.
Reason 1. We have to: Clause 87 of the Charter Agreement states, among other things, that (1) The Executive Board must ensure that the BBC conducts research and development activities geared to the promotion of the BBC’s Public Purposes and which aim to maintain the BBC’s position as a centre of excellence for research and development in broadcasting and other means for the electronic distribution of audio, visual and audiovisual material, and in related technologies. Reason 2: It’s actually quite useful: Carrying out R&D is not some regulatory burden or constitutional oddity. It has a clear role. We describe this through the following mission statement. To define the future BBC, drive UK competitiveness and benefit digital citizens by generating knowledge, assets and capabilities that advance the technological state of the art of the media industries
As agents of change, BBC R&D wants to work with industry to steer towards a coherent view of the future, a view of the future which we think of as a NEW BROADCASTING SYSTEM. We want to work with industry through partnerships, conversations, collaborations, and standardisation to collectively define what this new broadcasting system is and ultimately to make it real—to build it. To create a shared solution for industry. We currently believe the new broadcasting system has these considerations at its core: A new definition of broadcast The value of metadata Standardisation IP end-to-end systems with data captured and manipulated in software Hybrid distribution models Immersive services which are distinguished by their high quality As our view and the debate matures, we will refine our new broadcasting system vision.
Long standing Surrey , Oliver, CBBC, Sport AHRC/ BBC Recent & Current examples Dundee - Ethnographic project MMU – accessible fonts Lancaster / MMU – Remote Controls Westminster - KTN network Active examples Manchester / Lancaster – foresight events KTP – CBeebies & Salford Uni PhD Intern – R&D and Newcastle Uni Telethrone & Salford FIRM & ONE Westminster & Data Art RCA & Intergenerational Emerging ones Universal control – a research platform Watch this space for news in next couple of months
timely and from a long standing relationship 10+ years) structured, trust, excellence, mutual benefits, proximity
Why? Speed up research cycles Deeper reflection than market research Make research more accessible beyond organisation More iterative & responsive to shifting industry trends Projects Alone Together? Social Learning in BBC Blast (Bristol) A Public Voice - Access, Digital Story and Interactive Narrative (Cardiff) Inhibited Exploration in Older Customers of Digital Services (Manchester) Listener Online Engagement with BBC Radio Programming The Miners' Strike - A Case Study in Regional Content (Leeds Met) UGC at the BBC – Understanding its impact upon contributors, non-contributors and BBC News (Cardiff) Virtual Worlds - An Overview and Study of BBC Children's Adventure Rock (Westminster) What do Children Want from the BBC? Children’s Content in an Age of Citizen Media
Pilot programme – an online ktn – mixed results <insert screenshot of connection factory – online community tool linking media profs and ahrc academics)
Open source is network, code, automated diff management, and rights. (Future) Production is networked, media, (diff) EDL’s, and rights. Discuss??? Lean, integrated production – efficiency at ‘half the price’ through re-engineered platforms for media production and delivery Production : any time, anywhere, anyone – creative social interactions through new social media platforms
Strong innovation networks -lots more hidden
Some thoughts on 2011
A changing financial environment for collaboration-
Will require new models. As agents of change, BBC R&D wants to work with industry to steer towards a coherent view of the future, a view of the future which we think of as a NEW BROADCASTING SYSTEM. We want to work with industry through partnerships, conversations, collaborations, and standardisation to collectively define what this new broadcasting system is and ultimately to make it real—to build it. To create a shared solution for industry. We currently believe the new broadcasting system has these considerations at its core: A new definition of broadcast The value of metadata Standardisation IP end-to-end systems with data captured and manipulated in software Hybrid distribution models Immersive services which are distinguished by their high quality As our view and the debate matures, we will refine our new broadcasting system vision.
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