Slides from an Internet Marketing Presentation that I made at a Central University in April 2010.

1. Internet Marketing and
Web Search Optimization
Presented by
Adrienne Noel
Pegasus Consulting LLC.

2. Internet Marketing & Web Search
Optimization
− Introduction to Internet Marketing
What is the Internet
What is Marketing
What is Internet Marketing
Online Resources
www.wikipedia.com
www.emarketer.com
www.marketingpower.com
www.SeachEngineland.com
www.Mashable.com
www.ClickZ.com Adrienne Noel, Pegasus Consulting LLC

3. Internet Marketing & Web Search
Optimization
− Internet Marketing Assessment
What is a website
Does the website attract visitors
Does the site create the desired response
from visitors?
Online Resources
www.compete.com
www.smartbrief.com/iab
www.alexa.com
http://websitegrader.com/
Adrienne Noel, Pegasus Consulting LLC

4. Internet Marketing & Web Search
Optimization
− Web Search Optimization Overview
What is SEO
Types of search
– local, video, image, industry-specific
- Search Engine Optimization Operations
Creating Content for SEO
Optimization
– On-Page SEO
Online Resources
http://bloggrader.com
www.selfseo.com
www.seoconsultants/seo-resources
www.seochat.com Adrienne Noel, Pegasus Consulting LLC

5. Internet Marketing & Web Search
Optimization
− Search Optimization Operations
Off-Page SEO
– Bookmarks and links
– Link Tweet Summary
– Twitter Grade :followers vs following &
updates
Conversion
Online Resources
http://tweetmeme.com
http://twitter.grader.com
Adrienne Noel, Pegasus Consulting LLC

6. Internet Marketing & Web Search
Optimization
– Search Engine Marketing Operations
• Search Engine Results Page
• Online Auction - how CPC is determined
• Quality Score – CTR, Ad Copy Relevance,
Landing Page Quality & Load Time, Geo
• Landing Page for Conversion
• Search Marketing Agencies
Online Resources
http://searchenginewatch.com
www.searchengineguidecom
www.sempo.org
http://www.youtube.com/watch?v=K7l0a2PVhPQ
Adrienne Noel, Pegasus Consulting LLC

7. Internet Marketing & Web Search
Optimization
– Search Engine Ranking Systems
• Algorithms
• Title Tags, Search Keywords & Frequency
determining page relevancy
• Why SERP differ from Engine to Engine
Online Resources
www.seroundtable.com
www.searchenginejournal.com
Adrienne Noel, Pegasus Consulting LLC

8. Internet Marketing & Web Search
Optimization
– The Customer Experience
• Mobile Internet vs PC Internet
• Human Computer Interaction (HCI)
– Marketing, branding, visual design & usability
• User Experience Factors
– User's state, system properties, context
• Layout - UX
Online Resources
http://mobithinking.com
http://blogs.verisign.com/web-user-experience
www.jiad.org (Journal of Interactive Advertising)
Adrienne Noel, Pegasus Consulting LLC

9. Thank You
Adrienne Noel, CEO
Pegasus Consulting LLC
Ph: 407-790-6495
Email: adrienne.noel@pegasusonline.biz
Follow me on Twitter: aknoel