Facebook for Business presentation. By Adrienne Jenkins For AWBA event 2/15/12.

1. Adrienne Jenkins,
Social Media and Email Marketing Expert

2.  1 in every 13 people on earth, with over 250
million of them (over 50%) who log in every
day
 In 20 minutes 1,000,000 links are shared on
Facebook
 Average user is connected to 80 community
pages, groups and events
 More than 650 million active users

3.  Setting up your Page
◦ Personal profile vs. Business Page
 Profile Image
◦ Banners, promotions - make it more than just an
image
 Complete information
 Permissions and Privacy
◦ Wall posts

4.  Facebook Plan
◦ Determines who posts, what
they post, when they post,
content calendar
 Engaging Content
 Promotions, contests,
events, videos

5.  How often should you post?
◦ Depends on your business or organization
◦ Newsfeed
 Media Formats/Apps
◦ Videos, photos, articles, text, notes, etc.
 Discussion

6.  Announce FB through email marketing
 Signage within brick and mortar location
 Share with friends and family
 Email signature/website/add us on facebook
buttons

7.  Know your goals
◦ Increase awareness, sell more pizzas etc.
 Know your audience
 Design your ad

8.  Campaign Budget
◦ Daily vs. Lifetime
 Ad Schedule
 Two types of bids:
◦ Cost per click – best for targeted campaigns that
want to drive action
◦ Cost per 1,000 impressions – best for general
awareness campaigns

9.  Set measureable goals within your Facebook
Plan
◦ Number of “likes”, active users, content feedback
 Facebook Insights
◦ Metrics that measure specific areas of content on
your Page
◦ Popularity of links, photos, and weekly statistics

11.  Complete page
 Timely, engaging content
 Share everywhere!
 Facebook Ads
 Goals and Success – measure, measure,
measure!

12.  Questions?
 Adrienne Jenkins
◦ adriennejenkins2@gmail.com
◦ LinkedIn – Adrienne Jenkins, Lansing
◦ Presentation sources:
 Quick Guide to Getting Started: Facebook for Small Business and Nonprofits, ConstantContact.com
 Facebook Ads Getting Started Guide, Facebook.com
 http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/
 Images obtained from Google Search
Adrienne Jenkins Copyright 2012