8 tips are provided to help companies manage their social media without an agency. The tips include searching for the company online, using free tools to monitor conversations, empathizing with customers, adding value to discussions, including your name and company, thinking long term, walking the walk by participating authentically, and researching pioneers in social media advertising. The document gives brief advice to help businesses engage on social media without paid assistance.

2. Social Media = Conversations

3. Ad/Digital Agencies looking at Social Media

4. Ad/Digital Agencies are using 33%

6. Tip 1 Google “Company Name”

9. Tip 2 Free Tools

13. Tip 3 Empathy

15. Tip 4 Adding to the conversations

17. Tip 5 Name and Company

19. Tip 6 Long Term

20. still want an agency?

21. Tip 7 Walk the walk?

22. Tip 8 Google: Adspace Pioneers Julian Cole Australian Top 50 Marketers