How to engage online consumers- A panel discussion with Adam Good Executive Director of Digital, Clemenger Group Tarnya Baohm Digital Marketing Manager, RaboPlus Yuri Narciss Head of Technology Markets, Google Con Frantzeskos Practice Head, Edelman Digital Australia

1. A panel discussion with Adam Good Executive Director of Digital, Clemenger Group Tarnya Baohm Digital Marketing Manager, RaboPlus Yuri Narciss Head of Technology Markets, Google Con Frantzeskos Practice Head, Edelman Digital Australia

2. How to define your business engagement objectives

3. How to define your business engagement objectives CASE EXAMPLE

5. How to define your business engagement objectives

6. How to define your business engagement objectives

7. How to define your business engagement objectives

9. Which digital channels to use and how often

10. Which digital channels to use and how often CASE EXAMPLE

12. Which digital channels to use and how often

13. Which digital channels to use and how often

14. Which digital channels to use and how often

15. What content actually drives engagement with consumers

16. What content actually drives engagement with consumers CASE EXAMPLE

18. What content actually drives engagement with consumers

19. General Manager’s blog on corporate site Senior manager’s blog confidentinvestor.com.au

20. Ratings and reviews Webinars Podcasts

21. What content actually drives engagement with consumers

22. What content actually drives engagement with consumers