1. The document discusses mobile marketing and innovation at a company called 5thfinger. It provides examples of how to drive ROI beyond traditional banner ads, such as click-to-call, branded content downloads, and SMS alerts.
2. Case studies are presented that show mobile ads can have 6x higher ROI than PC ads. Networks like AdMob and Google Mobile Search were shown to have high response and repeat visit rates.
3. Opportunities in rich mobile banners and in-banner search are highlighted as untapped areas for mobile marketing.