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03
Hello

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RazoRfish UK
THE DIGITAL
PHYSICAL FUTURE
AD:TECH 2013 Presentation by Ben Hourahine & Lisa McAndrew

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CONNECTING
DIGITAL &
PHYSICAL
REALITIES

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8.7 BILLION
CONNECTED
DEVICESSource: Cisco’s IBSG group / Forbes 2012

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ONLY 1% OF PHYSICIAL
OBJECTS THAT CAN BE
CONNECTED ARESource: Cisco’s IBSG group / Forbes

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Today

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STRATEGIES
LEARNING
INTIATIVES

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Our Future Ready business renewal program involves adapting
our products and services, in fact our whole business model, in
response to this trend.
Australia Post is finding opportunities to better connect people,
in both the physical and the digital world.
Australia Post Managing Director & CEO, Ahmed Fahour
Australia Post Annual Report 2012.
‘
’

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The
Challenge

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THE BIGGEST
PHYSICAL NETWORK
IN AUSTRALIA

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5 BILLION+ DELIVERIES
33,031 EMPLOYEES
15,995 POST BOXES
10,380 TRUCKS, VANS AND MOTORBIKES
2,560 REGIONAL AND REMOTE OUTLETS
1,868 METROPOLITAN RETAIL OUTLETS
498 PROCESSING CENTRES
23 BUSINESS HUBS
4 GATEWAY FACILITIES

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A LONG JOURNEY

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WHAT
WE’VE
DONE
TO DATE

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TODAY’S TAKE AWAY.

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Five key
Strategies

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01
Use online to boost
your offline brand

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Brand
02
Use physical assets
to drive brand online

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03
Create digital versions
of physical products

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04
Turn digital goods
into physical objects

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05
Meet digital demand
with physical solutions

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Wrap up

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HOW CAN YOU
OR YOUR CLIENT?

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Use online to boost your offline brand
Use physical assets to drive brand online
Create digital versions of physical products
Turn digital goods into physical objects
Meet digital demand with physical solutions

39. © 2012 Razorfish
Thanks

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QUESTIONS