adtech SF 2012 Startup spotlight new video platforms encoding

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capabilities presentation v1

Encoding.com enables video to work on all devices and browsers.

Encoding Issues Today
Upfront Investment + Pay as you go
Rapid Growth in Demand + Instant & Infinite Scalability
Management & Maintenance + We Manage & Maintain
Complex Technologies + Support all Popular Formats
Rigid Legacy Workflows + Flexible API

Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME
Project: GLEE “Give a Note” campaign

•1.7 million votes
•262k Facebook likes
•33M Facebook
impressions!

Agency / Client: Tribal DDB / Anheuser-Busch

Project: UGV Competition

•100k+ uploads
•Highly interactive

Agency / Client: Firstborn / SoBe

Project: UGV + Branded Video Mashup App

•4 weeks to deploy
•Sophisticated & feature-rich app

Client: Mozilla Firefox

Project: UGV Competiton
•Universal upload &
playback support
•HD quality

the Impact
Why Encoding.com is changing the world

•Video is highly engaging
•Video is viral
•Video is everywhere

Jeff Malkin, President
sales@encoding.com
Twitter: @encodingdotcom
800.513.1740 x.714

investor update, April 2010

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adtech SF 2012 Startup spotlight new video platforms encoding

1. capabilities presentation v1

2. Encoding.com enables video to work on all devices and browsers. Encoding Issues Today Upfront Investment + Pay as you go Rapid Growth in Demand + Instant & Infinite Scalability Management & Maintenance + We Manage & Maintain Complex Technologies + Support all Popular Formats Rigid Legacy Workflows + Flexible API

3.

4.

5.

6. Hypothetical: Monster Energy Drink Objective: Increase brand awareness & brand affinity in 18-25 segment via an engaging video community using $500k budget. Solution: ✓Own your brand! ✓Universal URL ✓Massive scale ✓Engage & interact

7. Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME Project: GLEE “Give a Note” campaign •1.7 million votes •262k Facebook likes •33M Facebook impressions!

8. Agency / Client: Tribal DDB / Anheuser-Busch Project: UGV Competition •100k+ uploads •Highly interactive

9. Agency / Client: Firstborn / SoBe Project: UGV + Branded Video Mashup App •4 weeks to deploy •Sophisticated & feature-rich app

10. Agency / Client: Sapient / Red Bull Project: Branded Content Site •Millions of views per month •Strong brand affinity

11. Client: Mozilla Firefox Project: UGV Competiton •Universal upload & playback support •HD quality

12.

13. the Impact Why Encoding.com is changing the world •Video is highly engaging •Video is viral •Video is everywhere

14. Jeff Malkin, President sales@encoding.com Twitter: @encodingdotcom 800.513.1740 x.714 investor update, April 2010