Expert Content presentation #1 - Jackie & Pei

1. What are the trends?
What are the trends?
What are the possible evolutions?
Jackie Titolo & Pei Wang

2.  What is it?
- Key bloggers are experts/tastemakers because they:
* establish themselves as authority within a niche
* offer avant-garde POV
* positions themselves as alternative to mainstream media
- PR’s/Marketers turn to bloggers who can
* reach potential consumers on a personal level
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* have voice of an expert
* produce immediate results reaching multiple platforms
* help brand awareness & sales
 What is the trend?
- Bl
Blogs now viewed as serious iinfo source
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- Agencies exist to align bloggers w/ branding opportunities
- Blogs w/ embedded ‘product placement’  less original content.
- Editorial & e-commerce blend (blogs sell brands & brands start blogs)
 What are the possible evolutions?
- Bloggers are online ‘personalities’ & brand consultants
* personal image outweighs content.
- Blogs look like shoppable online catalogs
- Lines between online mags & blogs become vague

3.  What is it?
- Instantaneous platform inclusion over exclusion (anyone can follow anyone)
- fast-paced source for info (news, sales)
- Mass appeal  easy access to p
pp y photos, external links, trending topics
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 What is the trend?
- Get brands in front of high quantity & high quality handles to ensure #’s & status
- Twitter replaces impersonal emails  user receiving the Tweet/ DM knows outreach
comes from a ‘follower’ w/ interest in them
- “Voice” of handles are personable but authoritative
- ‘Followers’ feel like ‘insiders’  humanizes experience of interacting with a brand
 What are the possible evolutions?
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- Twitter Web Analytics to affect small-medium businesses most
- Skeptic brands will invest $ in Twitter
- Advertising on Twitter with rates depending on the popularity of the handle
(Brands are already individually paying for sponsored links)
- Hashtags to create more ‘Twitter chats’  planned convos among users interested
in the same topic
- Twitterviews

4.  A properly optimized blog can get higher SE rankings.
 If possible, use your primary keyword in your blog domain (URL).
 Use your primary key phrase in your blog header tags and the Title tags of your posts.
 Use your secondary keywords in the body of your post.
 Use your keywords in the anchor text of links.
 Your archives and previous posts should be accessible from all pages of your blog so that
they will also be easily spidered.

5.  A #hashtag (a word or abbreviation with the # sign directly in front of it)
 How to identify numerous #hashtags :
What is the Trend?: Learn about trending hashtags. When something starts trending, What
the Trend? will provide a quick blurb on what s going on with an explanation of what the
what's
hashtag means if it is an abbreviation.
Hashtags.org: Hashtags.org gives the recent tweets with the tag and its use (provides
graphs and hour-by-hour information on top hashtags)
hour by hour hashtags).
Monitter: Tracking tweets that have a certain hashtag in real-time
Track h ht
T k hashtags with llower popularity t a T il t (It provides a d il email about when a
ith l it try Twilert. id daily il b t h
specific hashtag was used.)