MOBILE WEBSITES Lesson 4 of the Communications 4318 Graduate Level Course in Mobile Marketing taught at the University of Denver by Bob Bentz. You can learn more about mobile websites and the importance of responsive design by visiting this page: http://www.atsmobile.com/responsive-web-design This lesson explores the importance of the mobile web and how important it is for your site to be optimized for mobile. It also gives tips on the most important ways to optimize your website for mobile users.

1. Lesson 4 – Mobile Websites
The Basis of Your Mobile Marketing Presence

2. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Share of Web Access
When will mobile overtake desktop?

3. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Are You Optimized for Mobile?
How Friendly is Your Mobile Website?

4. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Optimized Websites
Why are small businesses not optimizing for mobile?
http://marketingland.com/survey-online-6-percent-smbs-mobile-sites-45-percent-
dont-site-73937

5. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Millennials: Lots of Bad Mobile Sites
Young Adults are a Brand’s Most Coveted Target Market

6. University of Denver Communications 4318
Mobile Marketing BobBentz.com
What Consumers Think of Mobile Websites
http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-
2014mobilebehaviorreport.pdf

7. University of Denver Communications 4318
Mobile Marketing BobBentz.com
How to Make Your Site Mobile Friendly
How Not to Lose Business with Your Mobile Website

8. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Lost Business
30% are Leaving Sites Often for your Competition

9. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Lost Business – If Your Site is Not Mobilized
My favorite stat as to why you need a mobile website!

10. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
When designing your mobile website, make these features easy to access.

11. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
When designing your mobile website, make these features easy to access.

12. University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
Features consumers want on your mobile website.