WHEN WILL MOBILE ADVERTISING GET ITS FAIR SHARE? Mobile Advertising is the topic for Lesson 7 of the graduate level course at the University of Denver. Professor Bob Bentz gives mobile advertising statistics from the advertising networks along with specific information for Facebook advertising which is the topic of the weekly project. Bentz is president of ATS Mobile and you can learn more about ATS Mobile 's mobile advertising strategy here: http://www.atsmobile.com/mobile-ad-buys At the basis of the mobile advertising opportunity is the bargains that exist for mobile advertisers. While mobile gets 20% of all time spent with media, it receives only 4% of advertising budgets. Therefore, supply exceeds demand, thus allowing for real bargains in the mobile ad world. Special emphasis is given to Facebook advertising and specifically Facebook mobile advertising which Bentz calls "the gorilla in the room" when it comes to mobile advertising.

1. Lesson 7 – Mobile Advertising
When Will Mobile Get Its Fair Share?

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Mobile Advertising

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• 3 Hours Per Day with Mobile
Time Spent with Mobile

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• Supply Exceeds Demand = BARGAINS
Time Spent with Mobile

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• Print and Radio Hurting
Where Are Mobile Ad Dollars Coming From?

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• Moving away from Print…finally
Where Are Mobile Ad Dollars Coming From?

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• How Long Until Mobile Passes Desktop?
Desktop vs. Mobile Ad Spend

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• 2015 is a Tipping Point for Mobile
Search Advertising

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• Should Mobile Advertising be Higher?
SMB’s Advertising

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• Engage and Acquire
Large Business Advertising

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Facebook Advertising
Nothing Works Better (For Now)

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• A 2 Horse Race
Mobile Means Google and Facebook

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• Mobile now 2/3 of Facebook Ad Revenues
Facebook Means Mobile

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By Geo
Facebook Advertising

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How’s Your Industry’s CTR Rate?
Facebook Advertising

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Mobile Creative
What Works Best

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• What Moms are Seeking
Mobile Creative

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• Loving a Discount
Mobile Creative

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• What Sizes are Viewed Most?
Mobile Creative

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Mobile Creative
Viewability – Display vs. Mobile

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• Why Do You Think Apps Get More Click Throughs than
Mobile Websites?
Mobile Creative

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• Nobody Should be Surprised at #1
Mobile Creative

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• Mobile Marketing Consulting
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