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1. CASE STUDY
WI-FI DEPLOYMENT AT BREDBURY HALL
BREDBURY HALL BOOSTS
BUSINESS WITH WI-FI
HOTEL SEES A RAPID RETURN ON ITS WIRELESS INVESTMENT
BREDBURY HALL
Bredbury Hall hotel, set in seven acres of its own grounds just outside Stockport, south Manchester
(UK), has an excellent restaurant and conference centre and serves both corporate and leisure
customers. It has 150 bedrooms, 10 conference rooms catering for up to 200 delegates, and a
restaurant also catering for up to 200.
When the hotel came under new management in early 2008, the team wanted to develop the
conference side of the business in particular. Realizing that robust Wi-Fi would be a key selling
point, the management decided to introduce a reliable, enterprise-class infrastructure. It chose
Pennine Telecom to install wireless from Motorola, which has continued to work smoothly since
that date.
Research shows that these days, each hotel guest, on average, has 2.8 wireless devices. This
matches Bredbury Hall’s experience. As a result of increased demand for bandwidth from
conference users who now often use connected devices simultaneously, Bredbury Hall carried out a
network upgrade. It once more opted for Pennine Telecom and Motorola to deploy the system that
has handled the increased loads effortlessly, helping to maintain Bredbury Hall’s reputation as a
great venue for both leisure and business customers.
CUSTOMER PROFILE
Organisation
Bredbury Hall
Location
Stockport, Manchester, UK
Industry
Hospitality
Partner
Pennine Telecom
Motorola products
l Motorola RFS4000 wireless
LAN switches
l Motorola AP650 access points
Applications
l Free Wi-FI: both business
and leisure customers can
now use a secure, robust
wireless network at any time
of the day, wherever they are
in the hotel

2. CASE STUDY
WI-FI DEPLOYMENT AT BREDBURY HALL
“We’ve invested in many areas of the business in the five years that we’ve had
the wireless network. And I think it would have been extremely difficult, in fact
near-impossible, to grow the corporate business and acquire new customers
throughout that period without the reliability and quality of the Wi-Fi from
Pennine Telecom and Motorola.”
Ross Finch, Managing Director, Bredbury Hall
CHALLENGE
When Bredbury Hall was taken over by new management
one of the first decisions it made was to install a new
Wi-Fi network. The Motorola network, installed by Pennine
Telecom, provided a big boost to the hotel’s business. Time
and again, customers have identified the excellent Wi-Fi
as a reason for coming back. And despite the economic
downturn, conference bookings have soared since the
introduction of the Motorola network.
Although the network was still working well, Managing
Director Ross Finch felt that the increasing demands made
by a proliferation of new devices meant it was time for an
upgrade. Customers were bringing laptops, smartphones
and tablet computers with them, and there could be as
many as 300 people using the wireless network at the
same time. Also, instead of simply checking emails,
customers were now streaming bandwidth-hungry YouTube
videos or holding Skype calls. The load on the network had
increased from 10GB a month in the early days to more
than 350GB a month. It was the right time to invest in an
upgrade.
SOLUTION
Having been very happy with the quality of the network
for over four years, Mr Finch had no hesitation in going
back to Pennine Telecom and Motorola for a new,
state-of-the art 802.11n wireless network. The new
network included two wireless controllers running
the load simultaneously, so that if one failed, the load
would transfer entirely to the other. Motorola’s WiNG5
architecture, designed to reduce bottlenecks, boosted
capacity from 54mbps to 240mbps per channel, and most
of the previous AP 300 access points were replaced by
AP 650s.
Because Bredbury Hall is a mix of new and old
construction, which includes wood paneling and doubleskin brick in the old hall and reception area, Pennine
Telecom had to carry out a thorough survey to make sure
that the new network would cover the whole building.
The transition was carried out smoothly, with only a few
minutes of downtime in one area of the hotel while the
access points were swapped one by one.
BENEFITS
Bredbury Hall is now able to provide much greater
bandwidth to each user. The new network can
comfortably handle a situation where, for example,
a large group of conference guests are accessing
the internet on their laptops, several other business
customers are using a virtual private network (VPN)
to collaborate and leisure guests are streaming
videos from YouTube. Bottlenecks in the system have
been eliminated.
The result is that both leisure and business customers
feel very satisfied. The fact that the hotel upgraded to a
new network while the old one was still performing well
means that there has been no dip in reliability. The new
network has proved highly robust, and Mr Finch believes
that the hotel’s reputation for providing reliable Wi-Fi
continues to contribute to its popularity with customers.
The return on investment, he says can be measured in
weeks, not months.
For more information on how Motorola Solutions’ Wi-Fi networks can benefit your business,
please visit us on the web at www.motorolasolutions.com or access our global contact directory
at www.motorolasolutions.com/contactus
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Benefits
l More business bookings:
the availability of reliable,
free Wi-Fi has made Bredbury
Hall a highly popular venue
for conferences and business
meetings.
l More leisure bookings:
more and more customers
want to simultaneously use
their laptops, smartphones
and tablets. The new
network is able to handle the
increased load with ease.
l Continued customer
confidence: the reliability of
the network, and its ability to
handle heavy loads, means
that customers are highly
satisfied.