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Similaire à The Fine Line Between Blog and Bluff (20)
The Fine Line Between Blog and Bluff
- 1. The Fine Line Between
Blog and Bluff
Ben Reed
adventureswithben.com
facebook.com/adventureswithben
@adventureswben
slides available at adventureswithben.com
©2012 adventures with ben LLC
- 2. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 4. It’s really tough to write
regular content that is useful,
engaging and consistently on-
topic.
©2012 adventures with ben LLC
- 6. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 7. Agenda
Filling Your Creating a
Content Pipeline Posting
Schedule
Refining Your
Niche Content
Engagement
Ideas
©2012 adventures with ben LLC
- 9. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 10. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 13. Filling Your Pipeline
Take Lots of
Travel Extensively
Photos
Capture Every
Immerse Yourself
Idea
Read Extensively Plan Your Content
©2012 adventures with ben LLC
- 15. Your expertise, credibility and
trust by your readers (and the
travel community), can only
be developed through
significant, first-hand
experience. Travel Bloggers
must immerse themselves in
their topic all the time.
©2012 adventures with ben LLC
- 31. Don’t write about what’s
already been written. Tell a
story that no one has heard
before. And then tell another
one, and another one.
©2012 adventures with ben LLC
- 34. Benefits of Reading
Extensively
You become a well-informed
traveler
You know what’s been written
before (great for linking back)
Discover the gaps
©2012 adventures with ben LLC
- 39. Application Part 1
1. Identify the problem you’re solving
2. Evaluate your travel schedule & adjust
3. Start taking lots of photos
4. Download:
• Evernote
• SimpleMind+
5. Subscribe to RSS Feeds
©2012 adventures with ben LLC
- 41. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 42. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 43. Successful blogs serve a
purpose. They fulfill a need
the reader has, and position
the blogger as an “authority”
on their chosen niche.
©2012 adventures with ben LLC
- 44. A “niche” is more than what
you write about, but also
includes how you tell that
story and with what intention?
©2012 adventures with ben LLC
- 45. Bloggers must be able to
articulate, with precision, what
their niche is. This is the first
step in writing consistently
on-topic.
©2012 adventures with ben LLC
- 57. Components of Your Niche
Aspiration - What are you trying to
achieve?
Product - How do you do that?
Audience - Who do you write for?
Voice - How do you tell your story?
©2012 adventures with ben LLC
- 58. My Niche Components
Aspiration: Do
Extraordinary Things
Product: Tell engaging,
vivid, inspiring and
practical stories
Audience: Travelers and
wanna-be travelers from all
over
Voice: A light-hearted,
approach; Fun
©2012 adventures with ben LLC
- 59. Application Part 2
1. What’s your aspiration?
2. How are you going to reach that goal?
What’s your product?
3. Who do you write for? Who is your
audience?
4. What’s your voice?
©2012 adventures with ben LLC
- 61. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 62. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 63. All blogs, no matter the niche,
must write on a regular
schedule. Regularity will vary
by niche, but unpredictability
in publishing will result in
reader disengagement.
©2012 adventures with ben LLC
- 64. Rules for Writing
1. Find a Routine
2. Eliminate Distractions
3. Know What You’re Writing in Advance
4. Manage Your Time: 1 Post = 90 Min.
5. Frustrated? Stop
6. Use Your Filter
©2012 adventures with ben LLC
- 66. Have Posts in Your “Back
Pocket”
©2012 adventures with ben LLC
- 72. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 73. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 74. Blog readers (and writers),
will, at some point, reach
fatigue and disinterest. New
ways to tell your story will
continue to keep everyone
engaged with your blog.
©2012 adventures with ben LLC
- 86. The best travel blogs have
regularly written content that
is useful, engaging and
consistently on-topic.
©2012 adventures with ben LLC
- 88. The Fine Line Between
Blog and Bluff
Ben Reed
adventureswithben.com
facebook.com/adventureswithben
@adventureswben
slides available at adventureswithben.com
©2012 adventures with ben LLC