Internet memes are extremely popular in today’s world, especially with younger audiences, but can be overwhelming for some. Between LOLcats, Rickrolling, and Gangnam Style, it sometimes seems like a different language. In this class, we will learn exactly what a meme is and some of the most popular memes being used on the Internet today. We will also talk about resources you can use to learn more about various memes or other slang words. Finally, we will also discuss how you can easily create your own meme images for use in flyers and other promotional materials. About the Instructor: Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.Internet memes are extremely popular in today’s world, especially with younger audiences, but can be overwhelming for some. Between LOLcats, Rickrolling, and Gangnam Style, it sometimes seems like a different language. In this class, we will learn exactly what a meme is and some of the most popular memes being used on the Internet today. We will also talk about resources you can use to learn more about various memes or other slang words. Finally, we will also discuss how you can easily create your own meme images for use in flyers and other promotional materials.

1. Connecting with Pop Culture:

2. Quick Poll
How much do you already
know about memes? (1-10)

3. What is this class about?
Meme: Philosoraptor

4. What is a meme?
“A way for people to transmit social memories
and cultural ideas to each other”
1976, Richard Dawkins

5. Memes are …
Quick to digest and mostly individual
creations
Meme: First World Problems

6. Memes are …
More popular with younger audiences
Meme: McKayla is Not Impressed

7. Memes are …
Constantly changing and evolving
Meme: Socially Awkward Penguin

8. A meme is like a joke we all
know...

9. With many variations…

10. Memes are…
Mostly humor or shock-value based
Meme: Grumpy Cat

11. Types of Memes
Image Macros
Meme: Ridiculously Photogenic Guy

12. Variations..

13. LOLCats
Meme: LOLCats

14. Variations

15. Types of Memes
Viral Videos
Meme: Gangnam Style

16. Variations

17. Other viral videos
Meme: Call Me Maybe
Meme: Harlem Shake

18. Types of Memes
Viral Images
Meme: Nyan Cat

19. Variations

20. Types of Memes
Catchphrases
Meme: Haters Gonna Hate

21. Variations

22. How memes spread

23. How memes spread

24. How memes spread
TV & Movies

25. Downsides
Memes don’t always respect privacy or
copyright
Meme: O RLY?

26. Memes can have a short
lifespan

27. Memes can be insulting
Meme: Unflattering Beyonce

28. Research!
http://www.knowyourmeme.com/

29. Research
http://www.urbandictionary.com/

30. Memes & Libraries

31. Memes & Libraries

33. Create Your Own!
http://www.quickmeme.com/
http://www.quickmeme.com/Ridiculously-photogenic-guy/

34. Other Good Resources
 Wikipedia
 WhatsaMeme
 History of Internet Memes
 I Can Has Cheezburger?

35. Best Practices for Memes
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms

36. You just got Rickrolled!
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms
Meme: Rickroll

37. Go forth and create!
Meme: X all the Y

38. Any questions?

39. Rachel Eichen
adverb@gmail.com
slideshare.net/adverb
www.novarelibrary.com
www.learnsurge.com