Tumblr is one of the Web's top blogging applications in use today. Tumblr breaks away from traditional blogging applications to create easily uploaded images, videos, links and more in a public forum. Learn how you can utilize Tumblr's versatility in your library and for professional development. Instructor: Rachel Eichen Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master's degree in Library & Information Science and a bachelor's degree in Technical Writing

1. Presenter: Rachel Eichen
Novare Library Services

2. Quick Poll

3. Agenda
 What is Tumblr?
 Working with Tumblr
 Professional Development
 Your Library on Tumblr
 Interacting on Tumblr

4. What is Tumblr?
 Let’s you “effortlessly share anything”
 Microblogging – less is more
 Post text, quotes, links, videos, etc.
 Find blogs based on interests/tags
 Comments rare, reblogs common

5. How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/

6. How popular is Tumblr?
 38,000 posts per minute
 46.2 million blogs
Source: http://mashable.com/2011/11/14/tumblr-infographic/

7. Why is Tumblr so Popular?
 Easy to find similar blogs
 Easy to share & make posts
 Easy to track
 Integration with Facebook & Twitter

8. Easy to create an Account

9. Easy to create an Account

10. Let’s Start Posting!

11. Making Posts
 Dashboard
 Add posts (with tags!)
 Reblog or like a post
 See who liked &
reblogged

12. Tags & Blogs
 Find people to follow
 Use tags to find info
 Track important tags

13. Professional Development
 Reading
 Find/Share infographics
 Keep up with trends (using tags)

14. Interact with Authors

15. Librarian Humor

16. Library Uses
 Share photos
 Promote upcoming events
 Promote community
 Make announcements
See: NYPL, Chicago Public Library, National Archives

17. Promote Your Collection

18. Promote Reading

19. Interact With Your Audience!

20. Personalize Your Tumblr

21. Make Your Tumblr Engaging
 Ask specific questions
 Ask me anything
 Customize your layout
 Title & Description

22. Tumblr Tips
 Tag – or who else will find it?
 Remember your audience
 Analyze reblogs, likes, followers & adjust
 Space postings
 Set up your library’s profile – and tie it to other
social media
 If you have a blog, have them work together

23. Any Tumblr Blogs You
Follow?

24. The Future
 Customized groups?
 Better ways to find
posts?
 Advertising?
 Tumblr vs. Twitter

25. Any questions?

26. Rachel Eichen
rachel@novarelibrary.com
slideshare.net/adverb
www.novarelibrary.com
www.learnsurge.com