International Association of Plastics Distribution (IAPD) Member Engagement Case Study

1. Membership
Dashboards:
Engagement, Spending
and Your Audience
Crystal Roberts, Deputy Executive Director
International Association of Plastics Distribution

2. Quick Preview

3. Methodology
Step 1: Identify
what to track
Step 2: Identify
engagement and
spending
Step 3: Data
inventory
Step 4:
Development
process
Step 5:
Considerations
Step 6:
Communications
Step 7:
Maintenance

4. The Ugly Spreadsheet

5. Discoveries During Development
• Needed at least three years of data capture to
show trends
• Addition of “deltas” – variance from one year
to the next
• Chose to evenly weight spending and
engagement

6. How IAPD Uses It
• Resource allocation
• “Mythbust” common assumptions
about the association
• Retain and recruit members

7. Mythbusting
• Example #1: Manufacturers fund the
vast majority of IAPD

8. Mythbusted
• The dashboard showed that spending
by manufacturers is nearly equal to
that by all other IAPD member
categories
53%
Manufacturers
Resin Manufacturers
47%
All other
categories

9. Mythbusting
• Example #2: IAPD caters only to big
distributors

10. Mythbusted
• The majority of IAPD programs and
services apply to all member
categories. Ten offerings were
developed to serve small distributors.
40
35
30
25
20
15
10
5
0
All Membership
Categories
Small Distributors Small, Mid, &
Large Distributors
All Membership
Categories Minus
Distributors

11. Mythbusting
• Example #3: Only the biggest
companies can make an impact or
score the highest

12. Mythbusted
• Of the 83 A and B companies, 65%
have less than $50 million in billing
65%
< $50 MM
35%
> $50 MM

13. Results of Soft Rollout
• Membership dashboard presented to
leadership in April; since then:
?

14. Next Steps for IAPD
• Analyze how member companies manage
their IAPD budgets
• Analyze reasons for lack of engagement in
products/services
• Individual profiles being sent to each member
• Rollout the rankings to full membership

15. Your Turn
• Use these tools for guidance in creating your
own membership dashboard
• Tips
– Professional associations: Rather than track
individual members, track membership categories
– Trade associations: Track each member company
and analyze by membership category, size or
market segment

16. Contact us
Crystal Roberts, M.B.A.
Deputy Executive Director
International Association of Plastics Distribution
www.iapd.org
croberts@iapd.org
(913) 345-1005