Having big data doesn’t automatically lead to better marketing – but the potential is there. Think of big data as your secret ingredient, your raw material, your essential element. It’s not the data itself that’s so important. Rather, it’s the insights derived from big data, the decisions you make and the actions you take that make all the difference.
16. DEMOGRAPHIC
attitudes
opinions
lifestyle
PSYCHOGRAPHIC values
• Woman
• 25-‐34 years
• Dubai
• Graduate
• Junior Manager
• AED 100,000 p.a.
• Mother of two
• Lives in Bur Dubai
• Aspires to study further
• Highly meticulous & ambitious
• Fiercely financially independent
• Struggles to balance home with work
• Misses having time for herself
• Has 3 credit cards
• Rarely goes out partying with friends
• Can’t afford a baby-‐sitter
• Occasionally splurges on self pampering
• Very heavy user of technology,
especially smartphones
• Often shops online
Active on social media: Uses FB & Twitter
Mary