The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
Com303 presentation
2. The past ten years have produced a
great amount of innovations and more
are to come.
In 2021, people can look forward to:
A more personal internet
Integrated social media experiences
The uprising of tablets and E-readers
Traditional media united with new media
Globally, internet at a higher speed
and quality
3. • Tailored responses generated from past
and personally set preferences.
• Instead of multiple searches, you might
type a complex sentence or two in your
Web 3.0 browser.
• The Web 3.0 browser will:
• analyze your response
• search the Internet for all possible
answers
• then organize the results for you
4. No single technology can be understood
without understanding the competing
and complimentary technologies and
the larger social environment within
which these technologies exist.
5. Enabling – creates the ability to make the
application of communication technology
possible
Limiting - places parameters an application
Motivating – reasons and incentives for
adopting
Inhibiting - discouragements for adopting an
application
6. Hardware - the communication technology
itself
Software - the messages/content of the
communication technology
Organizational Infrastructure - those
involved in the production/distribution
Social System - the political, economic and
media systems environment
Individual Users - actual and potential
All five of these levels must be examined to
understand a communication technology
7. http://zekefloyd.wordpress.com/2011/06/05
o Using the Umbrella Perspective and with WEB 3.0 in mind,
this is a humorous example of the possible distance that
the iPhone has and will advance to with its extensive
amount of possibilities with mobile applications.
8. Diffusion is the process by which an
innovation is communicated through
certain channels over time among the
members of a social system.
Since decisions are not authoritative or
collective, each member of the social
system faces his or her own innovation-
decision that follows a 5-step process.
9. 1) Knowledge – person becomes aware of an
innovation and has some idea of how it
functions
2) Persuasion – person forms a favorable or
unfavorable attitude toward the innovation
3) Decision – person engages in activities that
lead to a choice to adopt or reject the
innovation
4) Implementation – person puts an innovation
into use
5) Confirmation – person evaluates the results
of an innovation-decision already made
11. From the 5 stages graphic, it is apparent that
as long as the public has the knowledge about
social media, it is going to be a consistent
theme in 2021’s technology landscape.
People will be able to find and interact on
social media on literally ever device including
but not limited to:
Tablets
E-readers
Laptops
Notebooks
Desktops
Mobile phones
Televisions
12. The relative speed with which members
of a social system adopt an innovation.
Rates are determined by what adopter
group an individual is categorized in.
http://osrin.net/page/2/
13. Innovators – venturesome, educated, multiple info
sources, high social and financial status
Early adopters – social leaders, popular, educated
Early majority – deliberate, many informal social
contacts
Late majority – skeptical, traditional, lower socio-
economic status
Laggards – neighbors and friends are main info
sources, fear of debt, lowest social and financial
status
In 2012, it is likely that there will be a lower
percentage of laggards, due to the global
persistence of the new media as well as the lower
prices on media viewing devices, such as cell
phones, laptops, and tablets.
14. Value and utility of a good or service
increases as user amount increases
The increase of adopters and quickness
to reach critical mass can be faster with
interactive media
The rate at which previous users
discontinue their use can also be faster
16. More widely used due to the Critical Mass
Theory.
User friendly to the older generation who is
less tech savvy, resulting in a greater
following.
More cost and space efficient than books
and scholarly textbooks
Utilized and integrated into early education
learning programs
Eco-friendly
As a result, there will be fewer physical
bookstores
17. Humanistic approach to media use
Not merely one way that the populace uses media
As many reasons for using the media, as there are
media users
Media consumers can choose the amount of
influence media has on them
Users choose media alternatives merely as a means
to and end
Media can have an unconscious influence over our
lives and how we view the world
In 2021, this theory will still be true. Consumers will
always be able to have a choice of how much
media and interactive/social media they participate
in. Even with regional and global advances of
technology and integration of new and old media,
each individual will still have the right to decide
weather they wish to participate with modern
innovations or not.
19. It is all about relationships
Complex system; the following all have
dependency relationships with one another:
The media
Individuals
Their interpersonal environment
The social environment
20. Inspired by the media system dependency
theory, the relationship between traditional
and new media will only become stronger
by 2021.
Radio, newspaper, and magazines will all
be accessible at rapid speeds through any
device that gets on the internet.
For example: It will be totally ordinary to be
able to listen to the radio, Facebook chat,
and scroll through the latest edition of
Golfing Times Magazine on his or her 70 inch
wall mounted flat screen 3D T.V.
21. The spending of money on advertising
related to the overall domestic product
The only ways for any particular traditional
type of media – be it television, radio, or the
Internet – to increase its revenue base are
to capture revenue from another type of
media or to capture a proportional share of
an expanding economy.
This principle also explains why traditional
and new media unite so often, it generates
a more lucrative advertising relationship
across all lines of media.
22. 1. Trial-and-error experience is a hands-on exploration
2. Perception of the object is a firsthand chance to
look, admire, but don't touch
3. Observation of another's response to the object
4. Modeling is watching someone and acting in the
manner you just watched
5. Exhortation is urging someone to do something
6. Instruction about the object is a verbal description
This theory is an example of why social media has
such a big influence today and will continue to be
around in 2021. Social media is dependent on user
participation. Steps one through six of this theory
show evidence of how some viewers begin their
journey with social networking. By 2021, more people
will have gone through steps one through six and
accepted social media into their everyday activities.
23. Shift from mass markets to narrow
interests
http://www.core77.com/blog/business/thorough_research_puts_long_tail_theory_into_question_11673.asp
24. -Niches are pieces of mass media
-Consumers are able to find niche products
-Merchants are selling a large number of unique items with
relatively small quantities sold of each
-Resulting in selling fewer popular items in large quantities.
-The internet is a great example of using the Long Tail theory.
-In addition to the merchant/consumer relationship, the
internet can be a tool for niche journalism and niche news,
this will also be incorporated in 2021 internet use.
http://thefuturebuzz.com/2009/02/11/6-buzzworthy-internet-laws/
25. Due to the high demand and social
pressures for productivity and high speed
internet, it will be common place all over
the world.
Each theory, in some way, described the
need for efficiency.
Internet will be all around less expensive
More widely accessible to the have-nots in
society, i.e. in 2021 absolutely everyone will
have the opportunity to use a faster, more
reliable internet, in some form.
26. The future is bright!
Today, we have a lot of theories that help
us to know what to expect in the
technology of 2021.
There will be fewer paper books due to the
high use of E-readers.
Globally, a low financial status will not
hinder one’s ability to have the internet,
WEB 3.0, and participate in all of the
integrated aspects of the internet such as
social, traditional, and new media.