Your website is your kingdom; your web designer is your best friend. You invested a lot of money into this thing and even more time to make it work. Did you put enough effort into measuring your success?

1. The Art of Quantification:
Your Website's Return on
Investment
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You invested a lot of money into
your website and even more time
to make it work. Did you put
enough effort into measuring your
success?
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tel. +353 87 256 0543

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and Give Measurable Effects
It's hard to win a race without a
finish line.You will never know how
close you are to achieving your
goals without monitoring your
progress.
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tel. +353 87 256 0543

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It's the traffic:
More traffic means more
problems, until you know how to
convert it and monetize.
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tel. +353 87 256 0543

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If you had a retail business, would
you like hundreds of people going
in and out emptyhanded, or would
you rather like ten people with a
full trolley at your cash register?
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tel. +353 87 256 0543

6. How to Measure Your
Website's ROI?
Focus on monitoring
(in order of importance):
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1/6:
Conversion rate
How many phone calls or sales did
you get today through your
website?
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tel. +353 87 256 0543

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2/6:
Average time on site
How you might persuade your
readers to engage more?
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tel. +353 87 256 0543

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3/6:
Bounce rate
Bounce rate higher than 75%?
You might be giving people the
wrong impression.
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tel. +353 87 256 0543

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4/6:
Pages per visit
How many page views does it take
to get in touch with you?
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tel. +353 87 256 0543

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5/6:
Content popularity
What articles are getting most
attention?
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tel. +353 87 256 0543

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6/6:
Number of visits
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tel. +353 87 256 0543

13. Web Design Solutions That Work Effectively
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Search engine optimisation (SEO)
is a long, time- (and/or money-)
consuming process.
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tel. +353 87 256 0543

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There is a big chance you will lose
your position with Google’s next
algorithm update.
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tel. +353 87 256 0543

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You are better off focusing on your
content and on social media
marketing than on spending a lot
of time and money on SEO.
www.aeronstudio.com
tel. +353 87 256 0543

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If people could adjust search
results, Google would lose its
credibility and accuracy.
www.aeronstudio.com
tel. +353 87 256 0543

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There is no harm, however, in
making your site discoverable and
easy to index by all search engines.
www.aeronstudio.com
tel. +353 87 256 0543

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To see how you are doing, try
testing your website on
WebsiteGrader or try using some
of the free tests by SEOmoz.
www.aeronstudio.com
tel. +353 87 256 0543

19. Web Design Solutions That Work Effectively
and Give Measurable Effects
Measurement is a process. The only
way to ensure you are improving is
to regularly monitor all the
relevant statistics and act on them.
www.aeronstudio.com
tel. +353 87 256 0543

20. Web Design Solutions That Work Effectively
and Give Measurable Effects
Web Design • On-Line Marketing • Search Engine Optimisation
Custom Web Applications • CPC Advertising • Databases
FREE CONSULTATIONS!
visit www.aeronstudio.com now!
www.aeronstudio.com
tel. +353 87 256 0543