Design Elements

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aerose5

Examples of design elements on popular websites.

Technology Business

Emphasis
Amazon

Emphasis is created by one large image in the middle of the home page.

Rhythm
Etsy

The pictures in lines and rows keep your eyes moving from one to the
next, creating rhythm.

UNITY
• Coke and Target both use a single
color emphasis to create unity.

• The similar colors are grouped and
separated by large white areas.

VARIETY

• TV show/magazine Top Gear uses a varying size and
offset picture layout to create variety on its site.

Balance
Pinterest

Balance is created by equal rows of images on each side of the page.

Scale
Gap

The Gap uses different sized images that exhibit the design element of scale.

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Design Elements

1. Emphasis Amazon Emphasis is created by one large image in the middle of the home page.

2. Rhythm Etsy The pictures in lines and rows keep your eyes moving from one to the next, creating rhythm.

3. Simplicity Google All white space except for the logo and search bar exhibits simplicity.

4. UNITY • Coke and Target both use a single color emphasis to create unity. • The similar colors are grouped and separated by large white areas.

5. VARIETY • TV show/magazine Top Gear uses a varying size and offset picture layout to create variety on its site.

6. Balance Pinterest Balance is created by equal rows of images on each side of the page.

7. Scale Gap The Gap uses different sized images that exhibit the design element of scale.

8. Amy Rose Max Rinkel Andrea Bennett

Design Elements

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