1. Maissenhälter, Reetz – Alexy, Milanow
Kick-off
1
Advanced Topics in Entrepreneurship
Benedikt Maissenhälter / David Reetz
Prof. Dr. Oliver Alexy / Prof. Hana Milanov PhD
Applied Business
Venturing
Session #5
Sascha Peter
Christophe Collinet
Michaela Würl
Matthias von Alten
Monitor Deloitte Strategy Consulting
Developing Strategy

2. 2
Sunday, January 19
From: Munich Hbf 9:15 > Berlin Hbf 14:20
Tuesday, January 21
From: Berlin Hbf 16:39 > Munich Hbf 22:44

3. 3
Monday, 20.01.2014, 11am
Unter den Linden 17, 10117 Berlin

4. 4
Tuesday, 21.01.2014
XXX-XXX am
woihcowiech
Monday, 20.01.2014, 1.30pm
Markgrafenstraße 14, 10969 Berlin

5. 5
Tuesday, 21.01.2014, 11am

6. 6
Tuesday, 21.01.2014, 2.00pm

7. 7
#6: Route to Market – Operationalization
§ How to launch the venture and acquire customers
§ What are the challenges to consider when growing the
business and key factors that investors are looking for
§ Which milestones need to be reached at what time to
make the business likely to succeed?
December 19, 10.00-12.00
Room Z1.534
Moritz
Werner
Founder and
Co-CEO at
21Diamonds
§ Continue refining your opportunity

8. Session
Date
Time and Room
Topic
# 1
October 17, 2013
10.00 -12.00
Room 0544
Kick-off
# 2
October 31, 2013
9.00 -15.00
Room 6009 (Karlstr. 45)
Ideation & Creativity
# 3
November 14, 2013
10.00 -12.00
Room 0544
Technology & Entrepreneurship
# 4
November 27, 2013
12.30 -15.00
Room 6009 (Karlstr.45)
Elevator Pitch
# 5
December 13, 2013
9.00 -13.00
Room 0544
Strategy
# 6
December 19, 2013
10.00 -12.00
Room Z1.534
Route to Market & Operationalization
# 7
January 19-21, 2014
9:15 Dep. from Hbf
3-Day Field Trip to Berlin
# 8
January 24, 2014
10.00 -12.30pm
Room 0544
Financing a Start-up
# 9
January 30, 2014
14.00 -17.30pm
Room 6009 (Karlstr. 45)
Slide Writing and Presentation Training
# 10
February 04, 2014
10.00 -14.00
Room Z536
Final Presentation and Course Wrap-up
8
Sessions

9. 9
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
What did you take away from last session?

10. 10
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
#5: Developing Strategy

11. 11
#5: Strategy
Sascha Peter
Christophe Collinet
Michaela Würl
Matthias von Alten

12. Session
Date
Time and Room
Topic
# 1
October 17, 2013
10.00 -12.00
Room 0544
Kick-off
# 2
October 31, 2013
9.00 -15.00
Room 6009 (Karlstr. 45)
Ideation & Creativity
# 3
November 14, 2013
10.00 -12.00
Room 0544
Technology & Entrepreneurship
# 4
November 27, 2013
12.30 -15.00
Room 6009 (Karlstr.45)
Elevator Pitch
# 5
December 13, 2013
9.00 -13.00
Room 0544
Strategy
# 6
December 19, 2013
10.00 -12.00
Room Z1.534
Route to Market & Operationalization
# 7
January 19-21, 2014
9:15 Dep. from Hbf
3-Day Field Trip to Berlin
# 8
January 24, 2014
10.00 -12.30pm
Room 0544
Financing a Start-up
# 9
January 30, 2014
14.00 -17.30pm
Room 6009 (Karlstr. 45)
Slide Writing and Presentation Training
# 10
February 04, 2014
10.00 -14.00
Room Z536
Final Presentation and Course Wrap-up
12
Sessions

13. 13
Great job today – see you next session!
TUM Entrepreneurship Research Institute
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