3 Day workshop at NID that would be of interest to Designers, Creators, Innovators, Entrepreneurs, Professionals, Managers, Decision Makers, Retailers, MSMEs, Industries, professionals and Students.

1. INNOVATION &
CHANGE
MANAGEMENT FOR
CREATIVE
INDUSTRIES
[3 day Multidisciplinary Design Innovation Workshop, 6-8 August 2012]
Anchor Faculty: Prof Bhavin Kothari
Co-anchor Faculty: Prof Achutha Rao

2. TRODUCTION
Human curiosity and desire drive the innovations
and human need and want build the business. In
today s economy wherein barriers to world trade
are diminishing, organizations are focusing on
enhancing their productivity for increased
competitiveness. Design is the bridge between
the consumer questing for the experiential and
the company trying to meet that appetite with an
offer that presents the new in a user-friendly
and innovative way.
Peter Drucker the management guru says that
Every Organization needs one core competence:
Innovation . Innovation is meaningful today
only, if it is achieved with speed. Innovation,
in the past was more of experimentation,
involved trial and error methods. Such an
approach will not meet the demands of a dynamic
world. Challenge of innovation is that we need
to translate technological developments from
other fields into own products, processes and
services.
With ever-changing interpretation of
Innovation , it is imperative for every
organization to become dynamic and change to
survive and sustain growth. Organizations
created and managed efficiently when the world
was stable are ill prepared to manage the
change required to meet the demands of the
dynamic world. Change management inputs would
help to explore how the dynamics of effective
change work and show you how to unlock
resistance to change, enable teams to work
together and speed up the implementation of
change leading to fast paced innovation process.
OBJECTIVE
The objective of this three day workshop is to
expose the participants to know innovation and
manage change to have these as their core
strength.
PROGRAMME CONTENT
The following would be broad content of the
programme to touch upon;
v Creative Industries as Competitive domain

3. v Value Creation and Competitive advantage
through design for the Creative Industries
v Designing and implementing an Innovation
strategy
v Developing the firm s innovative
capabilities
v Managing Change in the Creative Industries
v Introduction to tools / methods of
Systematic Innovation such as TRIZ
FOR WHOM
This workshop would be of interest to;
The Designers, Creators, Innovators,
Entrepreneurs, Professionals, Managers,
Decision Makers, Retailers, MSMEs, Industries,
professionals and Students.
METHODOLOGY
Presentations, lectures, experience sharing and
discussions with experienced faculty members
will take place throughout the workshop. Visual
presentations will also be made.
The workshop will also provide suitable hands
on exposure to work with some the tools /
methods for innovations to happen.
ANCHOR FACULTY:
PROF BHAVIN KOTHARI
Professor Bhavin Kothari is Associate Senior
Faculty and coordinator of Strategic Design
Management discipline at National Institute of
Design. He is head of Intellectual Property
Rights Cell at NID. He is also heading
International Center for Indian Crafts at NID.
Prof Kothari is a qualified Engineer Planner
and has pursued another master in Patents Law
from NALSAR University of Law. He has been
instrumental in facilitating and generating IP
awareness in designer fraternity in general and
at NID in particular.
Prof Kothari has good knowledge about the
emerging trends and paradigms in the field of
Design Management and Intellectual Property
with a research aptitude. He undertook research
study on 'Industrial Design as a Tool of
Competition for Indian Industry' as part of the
IPR component of TIDP project of Government of

4. India and European Union as an Anchor
Researcher.
Prof Kothari has attended, organized and
presented at many seminars including very well
received series of awareness generation
programmes in various cities of India on
Industrial Design Registration and protection
jointly with office of Controller General of
Patents, Designs & Trademarks, Department of
Industrial Policy and Promotion, Nodal
Government of Agency to implement IPR regime in
India.
CO-ANCHOR FACULTY:
PROF ACHUTHA RAO
Prof. P. Achutha Rao is currently the
Coordinator (Industry Relations), Design Clinic
Scheme - MSMEs, South Zone at National
Institute of Design (NID), Bangalore. Before
taking up this position Prof. Achutha Rao was
the Center Head, NID R & D Campus, Bangalore.
Earlier he was Research Chair Holder, O P
Jindal Design Research Chair at NID R&D Campus,
Bangalore.
Prof. Achutha Rao is a Product Designer by
profession and qualification with about 30
years of industrial experience and eleven years
of teaching experience. Rao has been associated
with design since the last 4 decades in
different capacities, has experienced the
transition of design from non-design to
design as innovation . Apart from being a
design educator, he brings with him the rich
experience of designing for the corporate
sector as well as MSMEs.
Rao is a Value Engineering enthusiast and was
one of the founding members of the Tamilnadu
Chapter of the Indian Value Engineering
Society. He was a member of the Governing
Council of the Society of Industrial Designers
of India. Prof. Rao conducts corporate training
programmes relating to Innovative Product
Development, Product Design and Design Methods,
Creativity and Innovation, Systematic
Innovation (TRIZ), Value Engineering, Lean
Design, Design for Assembly, Design for
Service, DFMEA, QFD.

5. INTAKE
Participation will be limited to a maximum of
twenty (on a first come first serve basis).
Any and all in the creative field including
designers, architects, managers, and
professionals working in creative fields can
benefit from this programme. Others desiring
to increase their sensitivity and awareness
in related issues are also welcome.
REGISTRATION FEES
FEE & REGISTRATION: ` 10,000/- (Rupees Ten
Thousands only) Non-residential, includes
Workshop Registration fee, Lunch and one set
of material only, Including Service Tax] to
be paid by Demand Draft/ Pay Order before one
week of the program in favour of NATIONAL
INSTITUTE OF DESIGN, payable at Ahmedabad.
Kindly send in your nominations on your
company letterhead indicating Name/s,
Designation, Address, Phone No, Fax No, and
Email Id of the nominees along with the fee
to;
Certification: A certificate of participation will be presented to the
participants
Organized by:
Industry Programmes & Projects
Paldi, Ahmedabad 380007
Tel: +91-79-2662 3692 Ext. 1068/1199
Fax:+1-79-26621167 / 26605240
Mansukh: 09426329633 | Rupali: 09328136526
E-mail: ipp@nid.edu | industryprogrammes@nid.edu
Website: www.nid.edu