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Intro to Google Website Optimizer Sam Michelson June 1, 2009
What Google Website Optimizer Can do for You ,[object Object],[object Object],[object Object],[object Object]
What you need to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need to get started - details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need to get started - details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need to get started - details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need to get started - details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need to get started - details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Create a new “Experiment”
Creating a new “Experiment”
Multivariate vs. A/B Experiment
Preparing yourself for the Experiment
Three things we need, to implement the experiment ,[object Object],[object Object],[object Object]
Name of Experiment, Test Page, Conversion Page
Identifying the Test Page ,[object Object]
Testing several factors (in this case two)
The Code – Place these snippets on the Test Page
The Code – Place these snippets on the Conversion Page
The Results – in progress
The Results - in progress
The Results – in progress
[object Object],[object Object],[object Object],Thank You!

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Intro To Google Website Optimizer Sam Michelson Affilicon Israel June 2009