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Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009

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This document discusses social media marketing strategies and tools. It recommends taking a targeted approach to build relationships with industry leaders rather than just accumulating followers. It provides examples of microblogging and social media tools to track conversations, broadcast messages, and search social networks. It emphasizes engaging in two-way conversations, being where your target market is online, and focusing on the long-term return on value of social media rather than short-term ROI.

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Social Marketing Arsenal And Creative Ammunition
You think your product can’t be “Social” ? WD40 wd40uses.com YellaFella -TreatedWood yellafella.com These Brands CARE. It’s all about 2 way conversation
Reevaluate what you do, Do what you love. Gary Vaynerchuck WineLibrary.com 350k Followers – Book deals – Millions of $ of wine sold iJustine a.k.a Justine Ezarik Tastyblogsnack.com A freelance graphic/web designer and video editor. Turned spokesperson for AT&T
Methods of Social Media Guy Kawasaki Approach -VS- Targeted Approach Accumulate as many followers as possible while being nice enough not to be called a spammer. Segment your followers, build a cluster of industry leaders, interact and build brand equity .
Social Media Arsenal & Creative Ammunition Micro Blogging Tracking the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Switching from ME to WE Quick Tips to keep in mind Up and Coming Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cool, But how do we know if it’s working? Ask Skittles ,[object Object],[object Object],[object Object]
Oh, by the way… Your competitors may already know all this… Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009

  • 1. Social Marketing Arsenal And Creative Ammunition
  • 2. You think your product can’t be “Social” ? WD40 wd40uses.com YellaFella -TreatedWood yellafella.com These Brands CARE. It’s all about 2 way conversation
  • 3. Reevaluate what you do, Do what you love. Gary Vaynerchuck WineLibrary.com 350k Followers – Book deals – Millions of $ of wine sold iJustine a.k.a Justine Ezarik Tastyblogsnack.com A freelance graphic/web designer and video editor. Turned spokesperson for AT&T
  • 4. Methods of Social Media Guy Kawasaki Approach -VS- Targeted Approach Accumulate as many followers as possible while being nice enough not to be called a spammer. Segment your followers, build a cluster of industry leaders, interact and build brand equity .
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