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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008

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4 steps to a successful social media marketing (SMM) strategy
Q: Can social media compete with the results you can get from PPC?
A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
Testing 2 options ,[object Object],[object Object],[object Object]
Social Media Optimization vs. Google Adwords Cost per visit Cost Visitors 4¢ $3,600 93,207 SMO 61¢ $1,250 2,057 Adwords
“ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth." - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so. - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
Gary Vaynerchuk
From http://www.chrisg.com/social-media-brand/
What it is ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Top sites (Alexa) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What it is not ,[object Object],[object Object],[object Object]
Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
How? ,[object Object],[object Object],[object Object],[object Object]
Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook

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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008

  • 2. 4 steps to a successful social media marketing (SMM) strategy
  • 3. Q: Can social media compete with the results you can get from PPC?
  • 4. A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
  • 5.
  • 6. Social Media Optimization vs. Google Adwords Cost per visit Cost Visitors 4¢ $3,600 93,207 SMO 61¢ $1,250 2,057 Adwords
  • 7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth." - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
  • 8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so. - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
  • 16.
  • 17. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook