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Video Marketing Arik Czerniak Affilicon Israel June 2009

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Video marketing Arik Czerniak @arikcz [email_address]
Do you know this lady?
A bit about Metacafe ,[object Object],[object Object],[object Object],[object Object]
Where’s the traffic
Domination
Crowded 2 nd tier
SEO traffic
search traffic
The power law
Long tail of content ,[object Object]
How many people upload a vid?
The pyramid ,[object Object]
Average views per site Average 90 day cumulative views, broken down by site Source: Tubemogul
Get double the views
Where traffic comes from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement
Make it short And dramatic…
Place your ad sooner..
Lifespan
1 year lifespan
Lifespan ,[object Object],[object Object],[object Object]
Make your video viral
Ingredients ,[object Object],[object Object],[object Object],[object Object]
content ,[object Object],[object Object],[object Object]
Choose the right thumb
Metadata ,[object Object],[object Object]
Promote ,[object Object],[object Object],[object Object],[object Object]
Getting traffic for non-virals ,[object Object],[object Object],[object Object]
Performance marketing ,[object Object],[object Object],[object Object]
Optimization
Case study - etoro
Video tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

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