Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies.

1. Challenge
Luxury home furnishings company Annie
Selke sought to increase awareness and
buzz for their flagship brands, Pine Cone
Hill and Dash & Albert, and launch their
newest brand, Fresh American, through
social media. Additionally, ASC sought
to extend the in-store experience to
their online properties.
Solution
Affinitive developed a comprehensive,
bottom-up social media strategy that
included establishing social channels for
each brand, a company blog,
audience development and
engagement via paid and owned
media, along with content and brand
voice development, execution of digital
promotions, search engine optimization,
and social integration of their e-
commerce sites.
Annie Selke Companies

2. Annie Selke Companies
Results
• 25,000+ fans and followers
• 600,000+ monthly impressions
• 15,000+ monthly blog page views
(65% social referrals)
• Measureable sales impact via offers
shared exclusively via social media
• Frequent Twitter Q&As with Annie
Selke and industry influencers
Services Provided
• Social Media Strategy
• Community Management
• Content Development
• Influencer Engagement
• Facebook Advertising
• Social Application Development
• Social Sweepstakes