SlideShare une entreprise Scribd logo
1  sur  21
FIRST SCREEN

In 1929, we were introduced to the “First Screen”
    Still today, Television advertising is a tremendously effective way to market
Second Screen

   •In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
   •Second Screen was born.
   •This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...
Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
               capable device in them including:
     oMobile   phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
With a new screen
brings new ways to
      market
Always on, always
availableMobile provides a means for brands to
                engage their consumers!
Which not only builds brand equity but also refreshes their
            relationship with their customers.
Mobile Marketing
         Techniques
                             •Mobile Search
                             •Location Based Services
  •SMS Text Message          •QR/2D Barcodes
Marketing                    •3D/Augmented Reality
  •Mobile Applications       •Mobile Video
  •Mobile Gaming
  •Mobile Web Sites
  •Bluetooth Proximity and
Wifi
Mobile Marketing is for your 20 percenters




(the 20% of your customers that spend 80% of the money)
                Mobile is an OPT IN ONLY channel
           Subscriber based opt in database marketing
     Best practices provided by mobile marketing association
SMS is the
 workhorse of
mobile marketing
Text Message
Marketing Methods
                   •URL/Link Delivery
 •Text to Vote     •Application Download
 •Text to Win      •Mobile Coupons
 •Text to Screen   •Mobile Donation
 •Mobile Alerts    •Mobile Business Cards
 •Reminders
QR Codes
Every business has the ability to use a QR Code in some fashion

            QR Codes can send customer to:
               •Mobile landing page
               •Video
               •Your social media sites
               •Map to your business
               •Exclusive coupons, discounts, or
            giveaways
               •Customer feedback form or
            email
Is your business
       mobile friendly?
  •Can your consumers connect with you anytime anywhere?
  •By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
  •Today 1 in 7 Google searches originate from a mobile
device
      oGoogle estimates 1 in 4 searches will
   originate from a mobile device in 2012
  •43% of Americans own a smart phone
     o(82.5   million users)
Currently Less than 10% of
           web sites are mobile friendly

If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
                       Traditional web sites have WAY TOO MUCH content!
                      Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
                                                text)
First Develop a Mobile Strategy


     •What do your customers or potential customers need
  from you when mobile?
     •B2B Mobile differs from B2C Mobile because it is
  driven by efficiency rather than entertainment
     •You must strive to make their work related activities
  BETTER, FASTER & EASIER.
Decision time

Once you have created a plan to take your web site mobile, you must decide:
        To create a simple mobile version of your site in HTML
                                   OR
Get more advanced and create a mobile web app using advanced
              languages like HTML5 or JQuery
Either way, you MUST include browser detection and
     redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
 device, they will automatically be redirected to a mobile friendly web
                              experience.
Case Study




        •Safeway's Randalls Food Market has launched a mobile
     coupon program
        •Randalls is a division of Safeway Inc., one of the largest
     food and drug retailers in North America, based on sales.
     The company operates 1,739 stores in the United States
     and western Canada
        •Shoppers can get discounts from brands and select
     Randalls-labeled products
Case Study




     Helping, Saving
        •Help its customers save time, money and trees
        •Customer Loyalty
        •Saves time at register
        •When customers present their Remarkable Card at checkout, coupon
     savings are automatically applied to the appropriate items in their shopping
     basket.
        •The discounts are shown directly on the receipt
Case Study




    "Mobile coupons provide retailers the ability to reach
   consumers at home, on the go, and even in the store,"
        Dan Kihanya, vice president of consumer marketing for Cellfire, San Jose, CA.

  "It's the only media channel that is personal, digital
                  and always available.”
Case Study




     Launched an iPhone application
     Serves as an additional way to satisfy
     and delight customers
        •Provides Whole Foods Market's entire selection of over
     2,000 online recipes
Case Study




        •App is searchable by ingredient, special diets, and other
     elements like "budget" and "family friendly."
        •Recipes contains detailed preparation instructions and
     nutritional
        •The app also includes an "On Hand" feature where
     customers can enter ingredients and get back meal
     recommendations.
MobileAdvertisingSystem.com


   The future of marketing is here today!
   Is your business mobile ready?

   http://mobileadvertisingsystem.com

Contenu connexe

Tendances

Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agenciesaffordableweb
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politicsaffordableweb
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sportsaffordableweb
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics Anchor Mobile
 
Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Anchor Mobile
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile MarketingAnchor Mobile
 
Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Anchor Mobile
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotiveaffordableweb
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estateaffordableweb
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Anchor Mobile
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Anchor Mobile
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointAnchor Mobile
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketingPrashant Chalke
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.Anchor Mobile
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionalsaffordableweb
 
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaLocation Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile MarketingJeff Klein
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowVincent Teo
 

Tendances (18)

Mobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic AgenciesMobile Marketing for Government and Civic Agencies
Mobile Marketing for Government and Civic Agencies
 
Mobile Marketing for Politics
Mobile Marketing for PoliticsMobile Marketing for Politics
Mobile Marketing for Politics
 
Mobile Marketing for Sports
Mobile Marketing for SportsMobile Marketing for Sports
Mobile Marketing for Sports
 
Mobile advertising for government and civics
Mobile advertising for government and civics Mobile advertising for government and civics
Mobile advertising for government and civics
 
Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty Mobile SMS marketing for salon, spa, and beauty
Mobile SMS marketing for salon, spa, and beauty
 
Sports Mobile Marketing
Sports Mobile MarketingSports Mobile Marketing
Sports Mobile Marketing
 
Mobile marketing for geo fencing.
Mobile marketing for geo fencing. Mobile marketing for geo fencing.
Mobile marketing for geo fencing.
 
Mobile Marketing for Automotive
Mobile Marketing for AutomotiveMobile Marketing for Automotive
Mobile Marketing for Automotive
 
Mobile Marketing for Real Estate
Mobile Marketing for Real EstateMobile Marketing for Real Estate
Mobile Marketing for Real Estate
 
Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues Mobile SMS Marketing for large venues
Mobile SMS Marketing for large venues
 
Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies. Mobile SMS marketing for automotive companies.
Mobile SMS marketing for automotive companies.
 
Mobile marketingcasinospowerpoint
Mobile marketingcasinospowerpointMobile marketingcasinospowerpoint
Mobile marketingcasinospowerpoint
 
Imc presentation mobile marketing
Imc presentation   mobile marketingImc presentation   mobile marketing
Imc presentation mobile marketing
 
Text message marketing for medical.
Text message marketing for medical.Text message marketing for medical.
Text message marketing for medical.
 
Mobile Marketing for Medical Professionals
Mobile Marketing for Medical ProfessionalsMobile Marketing for Medical Professionals
Mobile Marketing for Medical Professionals
 
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaLocation Based Mobile Marketing | Non-App Geofencing By Thumbvista
Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Mobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To KnowMobile Marketing: Everything You Need To Know
Mobile Marketing: Everything You Need To Know
 

Similaire à Mobile Marketing for Grocery Stores

Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Anchor Mobile
 
Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Anchor Mobile
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencingaffordableweb
 
Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shopsaffordableweb
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.Anchor Mobile
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Anchor Mobile
 
Mobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointMobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointAnchor Mobile
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for educationAnchor Mobile
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Anchor Mobile
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.Anchor Mobile
 
Mobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality IndustryMobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality Industryaffordableweb
 
Mobile Marketing Evolution & Case Studies
Mobile Marketing Evolution & Case StudiesMobile Marketing Evolution & Case Studies
Mobile Marketing Evolution & Case StudiesSkochy
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Anchor Mobile
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011ClarkMedia, Inc
 

Similaire à Mobile Marketing for Grocery Stores (17)

Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants. Text message marketing for bars and restaurants.
Text message marketing for bars and restaurants.
 
Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations.
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencing
 
Mobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and ShopsMobile Marketing for Retail Stores and Shops
Mobile Marketing for Retail Stores and Shops
 
Mobile message marketing for retail.
Mobile message marketing for retail.Mobile message marketing for retail.
Mobile message marketing for retail.
 
Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.Mobile SMS marketing for real estate.
Mobile SMS marketing for real estate.
 
Mobile Marketing Education PowerPoint
Mobile Marketing Education PowerPointMobile Marketing Education PowerPoint
Mobile Marketing Education PowerPoint
 
SMS advertising for education
SMS advertising for educationSMS advertising for education
SMS advertising for education
 
Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.Mobile marketing for hospitality businesses.
Mobile marketing for hospitality businesses.
 
Text message advertising for sports.
Text message advertising for sports.Text message advertising for sports.
Text message advertising for sports.
 
Mobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality IndustryMobile Marketing for the Hospitality Industry
Mobile Marketing for the Hospitality Industry
 
Mobile Marketing Evolution & Case Studies
Mobile Marketing Evolution & Case StudiesMobile Marketing Evolution & Case Studies
Mobile Marketing Evolution & Case Studies
 
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegeMobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
 
Mobile SMS advertising for casinos
Mobile SMS advertising for casinos Mobile SMS advertising for casinos
Mobile SMS advertising for casinos
 
Mobile marketing 2013
Mobile marketing 2013Mobile marketing 2013
Mobile marketing 2013
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011
 

Dernier

A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 

Dernier (20)

A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 

Mobile Marketing for Grocery Stores

  • 1. FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  • 2. Second Screen •In 1992 the world was introduced to the “browser” featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
  • 3. Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  • 4. With a new screen brings new ways to market
  • 5. Always on, always availableMobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.
  • 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D Barcodes Marketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity and Wifi
  • 7. Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  • 8. SMS is the workhorse of mobile marketing
  • 9. Text Message Marketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
  • 10. QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
  • 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobile device oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
  • 12. Currently Less than 10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  • 13. First Develop a Mobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
  • 14. Decision time Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  • 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  • 16. Case Study •Safeway's Randalls Food Market has launched a mobile coupon program •Randalls is a division of Safeway Inc., one of the largest food and drug retailers in North America, based on sales. The company operates 1,739 stores in the United States and western Canada •Shoppers can get discounts from brands and select Randalls-labeled products
  • 17. Case Study Helping, Saving •Help its customers save time, money and trees •Customer Loyalty •Saves time at register •When customers present their Remarkable Card at checkout, coupon savings are automatically applied to the appropriate items in their shopping basket. •The discounts are shown directly on the receipt
  • 18. Case Study "Mobile coupons provide retailers the ability to reach consumers at home, on the go, and even in the store," Dan Kihanya, vice president of consumer marketing for Cellfire, San Jose, CA. "It's the only media channel that is personal, digital and always available.”
  • 19. Case Study Launched an iPhone application Serves as an additional way to satisfy and delight customers •Provides Whole Foods Market's entire selection of over 2,000 online recipes
  • 20. Case Study •App is searchable by ingredient, special diets, and other elements like "budget" and "family friendly." •Recipes contains detailed preparation instructions and nutritional •The app also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
  • 21. MobileAdvertisingSystem.com The future of marketing is here today! Is your business mobile ready? http://mobileadvertisingsystem.com