The document discusses compliance in affiliate marketing. It covers the three stages of compliance: identifying deceptive practices, weeding out rogue publishers, and ongoing monitoring of existing publishers. Some deceptive practices mentioned include domain squatting, spamming, faking clicks or sales, and brand bidding. The document also notes some signs that could indicate non-compliant activity, such as abnormal sales patterns. It concludes by mentioning potential future developments in compliance, such as new FTC regulations and increased international collaboration.

1. Jeannine Crooks
Performance Marketing Summit – Denver

2.  The Three Stages of Compliance
 Identifying Deceptive Practices
 The Future of Compliance

3.  Don’t pay for unearned commissions
 Increased PPC costs and lowered ad
rankings
 Hurts network/advertiser
relationships and other affiliates
 Brand misrepresentation or poor
impressions
 Potential criminal consequences

4.  Weeding out rogue publishers
 Assimilating new technologies
 Implementing new regulatory
initiatives

5.  Stop them at the door
 Each network has their own
unique screening tools, usually
20+ different checks
 IP address sweeps
 Rejection rate 30-40%

6.  Affiliate relevancy
 Promotional methods
 Compliance with T&Cs
 Network Profile
 Auto approval – No!

7.  Most controversial, difficult and
demanding
 Ongoing checking of existing
publisher activity

8.  Duplicating – clones of legitimate
sites
 Spamming – sending mass emails
without opt-in permission
 Domain squatting – creating
misspelled sites
 Diverting – Deceptive links, cookie
stuffing

9.  Faking – Inflating a program’s
clicks
 Stealing – Using stolen credit
cards
 Brand Bidding – Bidding on
merchant terms
 Rule Breaking – Contravening
network T&C’s

10.  High conversion rates
 Poor quality sites driving high
sales volume
 Hard to reach publisher
 Masked URLs, redirects
 Large volumes of sales during
abnormal hours

11.  Domain Squatting with free
hosting, like Google’s Blogspot or
Wordpress
◦ Combines brand name discount code
or variations within site title
(advertiser name + keyword)
◦ Can hide last referrer with this
method

12.  Combining misspelled domains
with scraped content from legit
sites.
 Free web-based email, spoofing
website identity to get onto a
network.

13.  New FTC disclosure
requirements
 International Collaboration
 Industry Cooperation

14. Jeannine Crooks
Senior Account Manager
Jeannine.Crooks@AffiliateWindow.com
@Jeannine_Crooks
410-302-8592
www.AffiliateWindow.com