Presentation will include strategies in SEO, social networking, paid advertising, and more to drive targeted traffic to your affiliate website. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Organic Traffic Evan Weber, CEO, Experience Advertising (Twitter @experienceads)

1. Traffic Driving Strategies
Evan Weber, CEO
Experience Advertising, Inc.

2. Creating Content for Organic Search Traffic
• Posting Strategies - high frequency, keyword
based, unique titles, on-page content
• Post it Yourself or Outsource it
• Be Intuitive, Niche, and Laser-focused
• Gorgeous WP themes (NewWPThemes.com)
• Google Alerts - Topics you are interested in
pushed to you as they happen.
• site:yoursite.com in Google. Tells you how
many indexed pages and what the titles look
like.

3. Syndicating Your Content on Social Networks
and Social Bookmarking Sites
• Ping.fm - post to multiple social networks at
once.
• ShareThis.com Chrome Extension
• Share into related LinkedIn Groups
• Digg, Delicious, StumbleUpon, Reddit,
Facebook, Fan Page, Twitter, LinkedIn (when
appropriate).
• Post a different version of the same article to
more than one site, i.e. article directories, guest
blog posts, classified sites. Any website that

4. Gain More FB Fans from Your Web Traffic and
Manage Them Properly
• Post Facebook Fan box prominently
on your site/blog right column
• Cross recruit to FB Fan Page, Twitter, LinkedIn
• Post updates to your fan page frequently (1-5
times a day)
• Share helpful content, pleasantries, survey,
deals/coupons, interesting posts
• Fanzy.com - adds rewards and auto-sharing to
your fan page.

5. Signing up Email Subscribers and
Sending Effective Newsletters
• Post email subscribe box prominently. Pop-up
WP plug-in offering whitepaper or ebook
• Encourage visitors to join your newsletter or
Fan Page for special deals
• Have a good HTML newsletter layout designed
• Sweepstakes & Contest - builds fans and
emails. Woobox.com, WildFireApp

6. Use Social Networks to Generate Traffic
• Build your friends, followers, and connections -
ALWAYS!
• Focus on Facebook, Twitter, and LinkedIn
• Launch a niche social network (Ning.com)
• Share new pages/posts on your social
networks
• Social Karma - like, comment, share on other
people’s updates, tweets, and posts
• Bit.ly - Change affiliate links to shareable links

7. Social Networking to Build a Following
• Launch Facebook Fan Page, Twitter Account,
LinkedIn Profile, Pinterest
• Invite all your friends to your Fan Page, mass
invites. Same with LinkedIn et al
• Post valuable content and pleasantries,
interact with others
• Foster interaction! (polls, surveys,
sweepstakes, contests)
• Don’t be lame or boring! Be positive and
optimistic!

8. Paid Advertising to Generate Inexpensive,
Relevant Traffic
• Look for niche keyword phrases - Google
Keyword Tool
• MSN Adcenter - cheaper clicks, go broad
• Google Adwords retargeting - advanced
technique, helps remarket to visitors leaving your
site
• Facebook Advertising - Find cheap affiliate
niches, Advertise for Fans
• eReleases.com - Online Press Releases - embed
links to build SEO and saturate the organics

9. Links in Your Email Signature
• Gets clicks, fans, and followers
• Add your Facebook Profile, Fan Page, Twitter,
and LinkedIn to your signature
• Wise Stamp - Gmail Chrome extension
• Rapportive.com for Gmail - show you contacts
social networks you can invite them.

10. Forum Posting - with Signature Links Added
• Builds inbound links
• Gets click-throughs
• Helps brand yourself/website on a niche forum
• Makes friends and partnerships
• http://forum.affiliatesummit.com
• Join 5-10 well-ranking forums
• Post like crazy!
• Start topics and comment on topics
• Make it part of your daily routine

11. Blog Commenting
• Builds inbound links
• Time consuming to leave good comments but
worth it
• Gets clicks to your site
• Make friends with the bloggers
• Offer to exchange "blog roll" links with bloggers
- good for SEO
• Google Blog Search to find blogs to comment
on. Google Alerts to have blog posts pushed to
you as they hit the web.

12. Good Learning Resources
• Mashable.com - Leading source of social
media information and news
• StumbleUpon - suggests great websites in any
niche
• Experience Advertising Resource Articles
• Fan/Follow authorities in search, social,
affiliate
• Avoid “affiliate systems” - basically anything
supposed to teach you how to make money
online as an affiliate for a fee.

13. Thank you!
Evan Weber
Evan@ExperienceAdvertising.com
cell: 954-662-8010