This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: The panel looks beyond PPC to discuss new ways of promoting software, and how to make money through toolbars, free software, bundling, cross sells in the cart, post download offers and white labels.

2. 1. Introduction
1. The Software Promotional Ecosystem
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What is available for monetization
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How people are monetizing software now
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How do advertising dollars flow through the system
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How are affiliates and merchant expanding internationally
2. What is next for the digital software arena?
1. Q&A

3. Breanne Storey - Manager of AffiliateWire,
RevenueWire (Moderator)
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Breanne has held several key positions for
prominent companies in the performancemarketing sector dating back to 2007.
She currently heads up AffiliateWire - one of the
industries leading software affiliate networks
She was previously the Senior Performance
Marketing Manager at Yellow Pages Group,
where she helped transform the company from
a primary print publication to a digital leader to
SME’s.
Prior to that she was the Marketing and
Communications Manager at Neverblue, where
she played a pivotal role in branding the
company from a small niche network to a
globally renowned player in the CPA space.

4. Chris Dykstra - Director of Business Development,
Air Installer
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Chris has played a pivotal role in Red Brick
Media’s explosive growth. Through globally
sourced software partnerships, Red Brick has
seen an exponential increase in distribution and
revenue, driving an average of 150k software
installs per day in the US alone.
Red Brick’s predominant property, Air Installer,
is a pay per install platform that enables
software publishers to maximize their revenue
per install while giving advertisers access to
millions of high-value, active users.

5. Paul Herdsman - Co-Founder and COO,
Inbound Call Experts
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Paul is part of an all-star team dedicated to
ensuring that its clients are monetizing their
online traffic and getting the highest return on
their marketing spend.
Paul first engaged in online marketing in 2004
when the company helped launch a security
software product into an already crowded
market.
The software evolved into an extremely robust
consumer brand with tens of millions of users.
The inbound sales effort was one of the key
growth drivers of the business, driving new
revenue through premium technical support
services.

6. Phil Schynder, Director of Online Business
Development, Avanquest Software
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Phil has over 20 years in the software industry,
In 1984, Phil helped start North American
Software, a company based in Munich,
Germany that translated and republished U.S.
software titles in Europe.
He later took over as President/CEO of askSam
Systems, the developer of some of the world’s
most popular freeform database and
information management tools.
With Avanquest, Phil has the opportunity to
search for interesting software products, and
help launch these products in channels and
markets around the world.

8. •
Chris Dykstra
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Paul Herdsman
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Email: pherdsman@inboundcallexperts.com
Phil Schynder
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Email: chris@airinstaller.com
Twitter: @AirInstaller
Email: pschnyder@avanquest.com
Twitter: @PhilSchnyder
Breanne Storey
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Email: bstorey@revenuewire.com
Twitter: @brestorey