Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to tune WordPress into a revenue driving machine.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: WordPress
David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc) (Moderator)
Jason Cohen, Founder, WP Engine (Twitter @asmartbear)
Chris Pearson, Owner, DIYthemes.com (Twitter @pearsonified)
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Optimizing WordPress for Speed and Conversions
1. Optimizing WordPress for Speed and Conversions
David Vogelpohl
WordPress Development
Conversion Tracking
Conversion Optimization
Search Engine Optimization
Jason Cohen
Managed WordPress Hosting
Infrastructure Management
WordPress Development
Security & Plugins
Chris Pearson
Speed Optimization
Theme Development
Software/WordPress Development
Plugin Optimization
4. It matters with SEO!
Page speed is important Webmaster Central Blog - April 9th 2010
“As part of that effort, today we're including a
new signal in our search ranking algorithms: site
speed. Site speed reflects how quickly a website
responds to web requests.”
http://goo.gl/R5WT
Matt Cutts - August 8th 2011
“1 in a thousand sites has site speed as a truly
for 1 in 1000 websites big issue for them.”
http://goo.gl/jQaiw
@davidvmc
5. How else does site speed affect SEO?
Socially awkward webmasters lose at SEO
Sites that take too long to load don’t gain repeat
visitors which can have a BIG impact on personalized
search results.
Bounce rates can seriously hurt all of your SEO
efforts
If people don’t stick around, they won’t link
Back links are hard to come by. They’re even harder
to come by if you’re losing visitors due to slow load
times
@davidvmc
6. Boost your conversion rates
Clicking back isn’t the same as clicking buy
According to Akamai, 40% of your potential
customers will abandon your site if it takes longer
than 3 seconds to load.
Google says they lose 20% of their traffic for each
additional 100 milliseconds it takes a page to load.
A faster experience leads to happier visitors who buy
more often!
@davidvmc
Poll: Optimizing WordPress for Speed and Conve...\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/MjExMzg1NjgwNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Poll: Optimizing WordPress for Speed and Conve...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/MjExMzg1NjgwNgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.