This document discusses using data-driven marketing rather than feelings-based marketing. It provides biographies of four speakers on the topic: James Thompson, Bhavik Modi, Shannon Vogel, and Ashley Coombe. Each speaker then provides tips and strategies for data-driven marketing practices, including tracking metrics, testing variables in ads, analyzing results, and continually improving processes based on collected data rather than assumptions.
3. About Us
James Thompson
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Affiliate, 10 Years
Programmer, 20 Years
Founder of Daft Labs
Bhavik Modi
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Six Sigma Black Belt, 8 Years
Affiliate, 3 Years
Runs Inkdatabase.com
Shannon Vogel
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Social Media Strategist, 7 Years
Owner of The Be - Scene
Ashley Coombe
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Social Media Strategist, 7 Years
All Inclusive Marketing
DoBizLo.com
12. check out a recent case study.
●
●
break even
spent $50,048
profited $10,252
13. check out a recent case study.
●
●
break even
broke even week 12
lost $9,899 before I
made anything back
14. check out a recent case study.
investment recouped
●
●
break even
no profit for 20 weeks
lost $9,899 before I
made anything back
15. check out a recent case study.
investment recouped
●
●
currently $70.97
●
break even
started at $308.80
expect to make
~$72,000 over the
next 24 weeks
17. •
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Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to transactional and from product to service.
Reducing variation in your process so its repeatable &
reliable
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Defects?
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Why is Data important?
21. Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:
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•
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Fault Tree
5 Why’s
Fishbone Diagram
Apollo Root Cause
37. Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without
38. Test Your Ads
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without