This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Learn best practices and powerful strategies on how to properly communicate with and activate your affiliate base. View real life examples of good, bad, and ugly welcome and recruitment emails.

1. How To Properly Communicate
With Affiliates Through Email
By Chad Waite
Affiliate Summit East '13

2. Agenda
1. Recruitment Emails
2. Denial Emails
3. Acceptance/Welcome Emails
4. General Update Emails
5. Industry Best Practices

3. Recruitment Emails

4. Bad Recruitment Email Example

5. Good Recruitment Email Example

6. Good Recruitment Email Example

7. Recruitment Takeaways
Don't:
- Send out template offers. Ever ever ever.
Do:
- Customize and personalize each recruitment offer.
- Show you've taken time to visit and analyze their site.
- Offer strategy suggestions based on their content.
- Include lots of contact information.

8. Denial Emails

9. Bad Denial Email Example

10. Good Denial Email Example

11. Denial Takeaways
Don't:
- Exclude an explanation for the denial.
Do:
- Be courteous.
- Tell the denied affiliate why they were denied.
- Offer an “appeal” process.

12. Welcome Emails

13. Poor Welcome Email Example

14. Good Welcome Email Example

15. Welcome Takeaways
Don't:
- Ignore this email!
- Only include generic program info.
Do:
- Introduce yourself as the program manager.
- Include lots of contact information
- Give the new affiliate a plan of action or road map
(In JensonUSA's case it was a great intro bonus
plan).

16. Program Update Emails

17. Bad General Update Email Example

18. Good General Update Email Example

19. Great General Update Email Example

20. Great General Update Email Example- Blog Screenshot

21. General Program Update Takeaways
Don't:
- Send updates that aren't related to the affiliate
program.
Do:
- Include lots of actionable content- not just
informative.
- Include strategies on how to use new ad campaigns.
- Recommend additional affiliate tools.
- Stuff your content with marketing resources.
- Be as consistent as possible! Email affiliates
anytime you have new information relevant to your
program.

22. Best Practices: No Cross Network Promoting
(example: program shutdowns)

23. Best Practices: Only Send Affiliates
Emails With Affiliate Related Content

24. How To Properly Communicate
With Affiliates Through Email
By Chad Waite
Affiliate Summit East '13