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Generating Massive Traffic and
Profit using Facebook Pages
Luke Kling
Who am I?
Director of Marketing
for PeerFly.com
Blogger at
LukePeerFly.com
Developer at
FPTraffic.com
I do a lot of things
• Always looking to make more money
online
• Always looking for my next project
• Always looking to learn something new
WSO turned into online business
• Brian Johnson (browie) introduced me to “Fan
Pages” through his WSO, Fan Page
Commissions, and it just took off from there.
Disclaimer
• I am not a lawyer and you should not expect
any of the experience I share with you as legal
advice.
• I will note times where I have “gotten in
trouble” so you can use them as a learning
experience. You’re welcome 
Build. Grow. Monetize.
“Entertainment” Facebook Pages
Who’s done it?
• Raise your hand if…
– You have created a Facebook Page for a business.
– You have created a Facebook Page for an
“entertainment page”.
Creating a Facebook Page
• Free and Easy
• http://fb.com/pages/create
Key Ingredients
• Good niche (we will go over this in more detail
soon)
• Good title or name
• Great profile picture
• Awesome cover photo
Name and Profile Picture
• Pick the name that best fits your Page and is
timeless.
• Don’t get too general (example: Keurig)
• Upload a profile picture that will stand out.
Take advantage of all real estate!
Create a great cover photo
• Create your own or get one created on Fiverr.
Generating Massive Traffic and Profit Using Facebook Pages
More Attention = More Traffic
• The better your Page looks when it pops up in
people’s feeds the more likely you will be to
get Likes and free traffic.
Picking the right niche
• Do your research and see if it’s saturated.
• Check the amount of interest using Facebook
Ads.
• Pick something that interests you. You will
have the most success long term with doing
something you enjoy.
• I have posted nearly everyday since October
13, 2011 on Charlie Day Quotes.
Is it saturated?
Find something unique or close
• Brand new audience = QUICK GROWTH
– Example: Charlie Day Quotes

• Exposed, but ignore audience = QUICK
(RE)GROWTH
– Example: Mitch Hedberg Jokes

• Saturated audience = PAINFUL WASTE OF
MONEY
Is there interest?
• Check Facebook Ads to see if there’s any
interest in your niche.
Continue Building with Content
• Mix of content, but photos get most exposure and
engagement.
• Favorite sources for image content:
–
–
–
–
–

Tumblr
Google Images
Pinterest
Imgur
deviantArt
Post Content Consistently
• It’s important to post consistently to get the
most exposure possible.
When are your fans online?
• Insights -> Posts
Build your audience using Facebook
Ads
• Use Facebook Ads to build up your initial user
base and then grow virally from their
engagement.
• Create a Facebook Ad specifically for
generating “Likes” and acquiring users.
Generating Massive Traffic and Profit Using Facebook Pages
The Mindset
• Build
– Create the Page and post good content.

• Grow
– Post consistent and good content that gets
Likes, Comments, and Shares.
– Setup paid ads to get Likes (users) to help get the viral
traffic moving.

• Monetize
– Mix in targeted content you can monetize with your
normal posts to keep your users happy, traffic
flowing, and money pouring in.
Build and Grow Example
Why Mitch Works
• Only page was large, but didn’t post
consistently.
• Mitch’s fans are VERY engaged.
• A ton of great content.
5,000 to 65,000 Likes
• I built my initial fan base and interest through
Facebook Ads.
• Facebook Ad specifically to generate “Likes”
on my Facebook Page.
• Got Likes, got engagement, got more Likes.
Generating Massive Traffic and Profit Using Facebook Pages
Build and Grow Example
Phil Dunphy Quotes
• Built
• Forgot
• Text from Logan Thompson, “Hey, do you own
Phil Dunphy Quotes?”
• 140,000 Likes?
• OMG
• Viral in Australia. Growing in the US.
• 378,000 Likes. Millions reached weekly.
MOFY Nation
• USA Network starting their own Modern
Family social community, “MOFY Nation”
• Contacted me about sharing MOFY Nation for
a shirt.
• Few months later invited me to the Modern
Family Fan Appreciation Day in Los Angeles!
• Free trip all from my Facebook Page
Modern Family Fan Appreciation Day
Monetize Example
Charlie Day Quotes
•
•
•
•
•
•

Created October 13, 2011
First post: 17 Likes
About 1,200 photos posted
Hundreds of links
Millions of clicks
Hundreds of thousands in sales
Favorite Sources for Monetization
•
•
•
•
•

Amazon Associates
Affiliate Offers * COUGH PEERFLY COUGH *
Giveaways
MyLikes
Teespring
Amazon Associates
• Amazon is the world’s largest online retailer
• Products for pretty much ANY niche
• Easy to use. Monthly payments.
Affiliate Offers
• You’re here. There are a TON of options!
• Create your own angle if needed.
– A quote about needing a job. A job finder affiliate
offer.
– Over 10,000 clicks for free.
Giveaways
• A giveaway will drive engagement which
means new Likes!
– “Click LIKE to enter to win this awesome shirt”

• Link to the page to buy the product. Use an
affiliate link!
• REQUIRE the completion of an affiliate offer to
participate.
Giveaway Example
MyLikes
• MyLikes pays per click on “Web Link”
campaigns you can post on social media sites.
• Pay weekly via PayPal.
• Need to find campaign related to page.
Generating Massive Traffic and Profit Using Facebook Pages
Teespring
• New favorite source. Free to sign up and
launch a shirt design “campaign”.
• You choose the price and “goal” for amount of
shirts you want to sell.
• Paid shortly after campaign ends via PayPal.
Generating Massive Traffic and Profit Using Facebook Pages
Post consistently. Mix in money.
• Mix in posts with links you are making money
from with consistent GOOD content that gets
engagement.
• Keep your fans happy and they’ll keep you
happy.
Build. Grow. Monetize.
• My example Pages:
– http://fb.com/MitchHedbergJoke
– http://fb.com/PhilDunphyQuotes
– http://fb.com/CharlieDayQuotes

• Page I learn from:
– http://fb.com/ilovemydogfans
Questions?
•
•
•
•

luke@peerfly.com
LukePeerFly.com
@LukePeerFly
Fb.com/LukePeerFly

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Generating Massive Traffic and Profit Using Facebook Pages

  • 1. Generating Massive Traffic and Profit using Facebook Pages Luke Kling
  • 2. Who am I? Director of Marketing for PeerFly.com Blogger at LukePeerFly.com Developer at FPTraffic.com
  • 3. I do a lot of things • Always looking to make more money online • Always looking for my next project • Always looking to learn something new
  • 4. WSO turned into online business • Brian Johnson (browie) introduced me to “Fan Pages” through his WSO, Fan Page Commissions, and it just took off from there.
  • 5. Disclaimer • I am not a lawyer and you should not expect any of the experience I share with you as legal advice. • I will note times where I have “gotten in trouble” so you can use them as a learning experience. You’re welcome 
  • 7. Who’s done it? • Raise your hand if… – You have created a Facebook Page for a business. – You have created a Facebook Page for an “entertainment page”.
  • 8. Creating a Facebook Page • Free and Easy • http://fb.com/pages/create
  • 9. Key Ingredients • Good niche (we will go over this in more detail soon) • Good title or name • Great profile picture • Awesome cover photo
  • 10. Name and Profile Picture • Pick the name that best fits your Page and is timeless. • Don’t get too general (example: Keurig) • Upload a profile picture that will stand out. Take advantage of all real estate!
  • 11. Create a great cover photo • Create your own or get one created on Fiverr.
  • 13. More Attention = More Traffic • The better your Page looks when it pops up in people’s feeds the more likely you will be to get Likes and free traffic.
  • 14. Picking the right niche • Do your research and see if it’s saturated. • Check the amount of interest using Facebook Ads. • Pick something that interests you. You will have the most success long term with doing something you enjoy. • I have posted nearly everyday since October 13, 2011 on Charlie Day Quotes.
  • 16. Find something unique or close • Brand new audience = QUICK GROWTH – Example: Charlie Day Quotes • Exposed, but ignore audience = QUICK (RE)GROWTH – Example: Mitch Hedberg Jokes • Saturated audience = PAINFUL WASTE OF MONEY
  • 17. Is there interest? • Check Facebook Ads to see if there’s any interest in your niche.
  • 18. Continue Building with Content • Mix of content, but photos get most exposure and engagement. • Favorite sources for image content: – – – – – Tumblr Google Images Pinterest Imgur deviantArt
  • 19. Post Content Consistently • It’s important to post consistently to get the most exposure possible.
  • 20. When are your fans online? • Insights -> Posts
  • 21. Build your audience using Facebook Ads • Use Facebook Ads to build up your initial user base and then grow virally from their engagement. • Create a Facebook Ad specifically for generating “Likes” and acquiring users.
  • 23. The Mindset • Build – Create the Page and post good content. • Grow – Post consistent and good content that gets Likes, Comments, and Shares. – Setup paid ads to get Likes (users) to help get the viral traffic moving. • Monetize – Mix in targeted content you can monetize with your normal posts to keep your users happy, traffic flowing, and money pouring in.
  • 24. Build and Grow Example
  • 25. Why Mitch Works • Only page was large, but didn’t post consistently. • Mitch’s fans are VERY engaged. • A ton of great content.
  • 26. 5,000 to 65,000 Likes • I built my initial fan base and interest through Facebook Ads. • Facebook Ad specifically to generate “Likes” on my Facebook Page. • Got Likes, got engagement, got more Likes.
  • 28. Build and Grow Example
  • 29. Phil Dunphy Quotes • Built • Forgot • Text from Logan Thompson, “Hey, do you own Phil Dunphy Quotes?” • 140,000 Likes? • OMG • Viral in Australia. Growing in the US. • 378,000 Likes. Millions reached weekly.
  • 30. MOFY Nation • USA Network starting their own Modern Family social community, “MOFY Nation” • Contacted me about sharing MOFY Nation for a shirt. • Few months later invited me to the Modern Family Fan Appreciation Day in Los Angeles! • Free trip all from my Facebook Page
  • 31. Modern Family Fan Appreciation Day
  • 33. Charlie Day Quotes • • • • • • Created October 13, 2011 First post: 17 Likes About 1,200 photos posted Hundreds of links Millions of clicks Hundreds of thousands in sales
  • 34. Favorite Sources for Monetization • • • • • Amazon Associates Affiliate Offers * COUGH PEERFLY COUGH * Giveaways MyLikes Teespring
  • 35. Amazon Associates • Amazon is the world’s largest online retailer • Products for pretty much ANY niche • Easy to use. Monthly payments.
  • 36. Affiliate Offers • You’re here. There are a TON of options! • Create your own angle if needed. – A quote about needing a job. A job finder affiliate offer. – Over 10,000 clicks for free.
  • 37. Giveaways • A giveaway will drive engagement which means new Likes! – “Click LIKE to enter to win this awesome shirt” • Link to the page to buy the product. Use an affiliate link! • REQUIRE the completion of an affiliate offer to participate.
  • 39. MyLikes • MyLikes pays per click on “Web Link” campaigns you can post on social media sites. • Pay weekly via PayPal. • Need to find campaign related to page.
  • 41. Teespring • New favorite source. Free to sign up and launch a shirt design “campaign”. • You choose the price and “goal” for amount of shirts you want to sell. • Paid shortly after campaign ends via PayPal.
  • 43. Post consistently. Mix in money. • Mix in posts with links you are making money from with consistent GOOD content that gets engagement. • Keep your fans happy and they’ll keep you happy.
  • 44. Build. Grow. Monetize. • My example Pages: – http://fb.com/MitchHedbergJoke – http://fb.com/PhilDunphyQuotes – http://fb.com/CharlieDayQuotes • Page I learn from: – http://fb.com/ilovemydogfans