This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to identify new affiliate types to save money while driving higher value incremental sales. This session will show how to recruit affiliates who can get you that beloved first time customer.

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HOW TO DIVERSIFY YOUR
AFFILIATE PORTFOLIO
FOR BETTER RESULTS
(IN 18 MINUTES OR LESS!)
Presented by: All Inclusive Marketing
Driving Performance Marketing Since 2009
#ASW14 @svbundy @TrustTheExperts

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AGENDA
01
Affiliate Types
Portfolio Diversification
02
Recruitment Strategies
Effective Tactics
03
Case Study
Abe’s Market Results

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THE CHALLENGE
HOW TO GET MORE HIGH VALUE AFFILIAITE
PARTNERSHIPS AND DIVERSIFIED AFFILIATE ACTIVITY
FOR BETTER PROTECTION, PERFORMANCE AND
PROFITS (3P’s)

4. AFFILIATE TYPES
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BLOGGERS Independent content writers with followers of personal or professional fashion / shoe blogs
SHOPPING COMPARISON
Websites that showcase multiple sellers of related products for shoppers looking for
reviews, product options & best price
COUPON / DAILY DEAL
Websites that feature brands offering incentives, coupons or savings on products
LOYALTY / CASH BACK
Websites with members that earn incentives, rewards or cash-back for purchases
completed
YOUTUBE / VIDEO
Content creators that use video to send a message, review a product or offer an opinion
PODCAST / RADIO
Online & offline radio shows that cover related topics to a desired target audience
MAGAZINES
MOBILE
PAY PER CLICK / PPCALL
CONSULTANTS
TECHNOLOGIES
Online & offline magazines and publications cover related topics to a desired target audience
Apps and mobile marketers who can target specific audiences through mobile devices
Marketers who can reach audiences through exclusive 1800 numbers or targeted keywords
Marketers who can reach audiences offline then drive them to buy through an affiliate link
Tools that redirect buyers through technologies that capture the final sale
MERCHANTS Other retailers / brands of complimentary, non-competing products that drive new sales

5. BLOGGERS
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CONTENT, CONTENT
AND MORE CONTENT!
WHO LOVES WHAT?

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SHOPPING COMPARISON
WHO’S GOT THE BEST PRODUCT,
AVAILABILITY, PAYMENT OPTIONS?
PRICE,
REVIEWS,

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COUPON / DAILY DEAL
PRIME PLACEMENT OPPORTUNITIES WHERE SHOPPERS WANT
THOSE EXTRA SAVINGS!

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LOYALTY / CASH BACK
REWARD LOYAL SHOPPERS WITH CASH BACK AND INCENTIVES
– AT NO EXTRA COST TO YOU!

9. YOUTUBE / VIDEO
LEVERAGE VIDEO
OPTIMIZERS AND
EXISTING
YOUTUBE
PERSONALITIES
WITH FOLLOWERS
TO TARGET NEW
BUYERS
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10. PODCASTERS / RADIO
TRACK WITH
CODE, COUPONS,
EXCLUSIVE URLS, 1800 NUMBERS AND
MORE!
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ONLINE & OFFLINE MAGAZINES
NICHE ONLINE AND
OFFLINE
MAGAZINES
REACH
NEW
AUDIENCES
AND
EAGER BUYERS!

12. MOBILE
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DOWNLOADS, APPS, FORM FILLS AND M-COMMERCE
SALES WILL DRIVE NEW BUYERS!

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PAY PER CLICK AFFILIATES
LEVERAGE OTHER PEOPLE’S RESOURCES AND EXPERTISE
TO EXTEND YOUR KEYWORD STRATEGY TO REACH NEW
BUYERS

14. TECHNOLOGIES
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LEVERAGE THE POWER OF SELECT TOOLS
TECHNOLOGIES TO MAKE SELLING EASIER
AND

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OTHER MERCHANT SITES
LEVERAGE
COMPLIMENTA
RY, NONCOMPETING
MERCHANTS TO
UPSELL &
CROSS SELL
YOUR
PRODUCTS &
SERVICES!

16. AFFILIATE VERTICALS
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BREAK YOUR OPPORTUNITIES INTO
VERTICALS & NICHE GROUPS
MENS FASHION
DAILY DEAL / COUPON
WOMENS FASHION
HOT FINDS / NEW FASHIONS
FOOTWEAR
UNIQUE PRODUCTS
STYLE GUIDES
ACCESSORIES
CELEBRITY
SHOP-A-HOLIC / SHOE-A-HOLIC

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RECRUITMENT STRATEGIES
1. PPC ON SELECT KEYWORDS
7. AFFILIATE REFERRALS
2. SEO ON RECRUITMENT PAGES
8. TECHNOLOGIES (VIGLINK/ SKIMLINKS)
3. CONNECT VIA LINKEDIN, TWITTER AND
FACEBOOK
9. RECRUITMENT TOOLS*
4. REMARKETING ADS TO PROGRAM SIGN UP PAGE
10. CONFERENCES & EVENTS
5. COMMENTING ON BLOG POSTS
11. NETWORKS
6. ABESTWEB AND OTHER FORUMS
12. OUTSOURCED PROGRAM MANAGERS*
*ALL INCLUSIVE MARKETING HAS EXCLUSIVE TOOLS AND SERVICES GEARED ENTIRELY AROUND AFFILIATE RECRUITMENT AND PORTFOLIO DIVERSIFICATION

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RECRUITMENT STRATEGIES
DOWNLOAD FOR FREE:
www.allinclusivemarketing.com/resource

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RESULTS – CASE STUDY
EFFECTIVE
AFFILIATE
RECRUITMENT
& PORTFOLIO
DIVERSIFIATION =
4400% GROWTH
IN LESS THAN 12
MONTHS!

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THANK YOU!
SARAH BUNDY @svbundy
Email: sarah@allinclusivemarketing.com
Call: (604) 812-6175
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Founder & CEO, All Inclusive Marketing
Top 40 Digital Marketing Strategists of 2012
Top 25 Affiliate Marketing Bloggers of 2012
Award Winning Affiliate Marketer
Let’s Keep in Touch!
Blog: sarahbundy.com
Website: allinclusivemarketing.com
*ASW14 ATTENDEES RECEIVE A FREE CONSULTATION ON AFFILIATE DIVERSIFICATION / TARGETED
AFFILIATE RECRUITMENT. CALL ME OR EMAIL TODAY!