This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

1. SEXY SEARCH
RESULTS
How to make your search listings more
appealing
by @jeremypalmer

2. Why it matters
• Higher CTR = More Traffic >>> Sales

3. Google CTR by Position
Google Rank
Average Traffic Share
1
32.5%
2
17.6%
3
11.4%
4
8.1%
5
6.1%
6
4.4%
7
3.5%
8
3.1%
9
2.6%
10
2.4%

4. Components of a Sexy Listing
More Control
Less Control
• Search Title
• Rich Snippets
• Search Snippets
• Sitelinks
• Profile Picture
(Authorship)
• Video Previews

5. <title>The Most Important Tag</title>
• Relevancy
• Branding
• Character limits

6. Search Snippets
• Meta description tag
• First paragraph
considerations
• Making it interesting
• Character limits

7. Google Authorship – Profile Pic
• Your Google+ profile
• Plug-ins make it easy
• Getting circled
• Your image matters

8. Video Snippets
• Schema.org
• Video sitemaps
• Plug-ins make it easy

9. Rich Snippets
• Types
• Reviews/Ratings
• Software
• Events
• Recipes
• How to make them
• Schema.org
• Data highlighter
• WordPress Plug-in

10. Questions? Feedback!

11. WHERE TO FIND ME
Twitter: @jeremypalmer
Linkedin: jeremypalmer
Web: jeremypalmer.com