Mobile devices are now more common than toothbrushes, with over 5 billion people owning a mobile device. Mobile search is growing much faster than desktop search and is generating more lead calls. Companies are willing to pay high prices for quality mobile leads, with payments for calls ranging from $1-3 for credit cards to $50-100 for home services. The panel discussion will provide information on how to capitalize on the mobile opportunity in affiliate marketing, including how other successful mobile advertisers got started and simple steps to get started.

1. Mobile is Mainstream:
Start Making Money Already!

2. 2
Mobile is Mainstream: Start Making Money Already!
Our Panel…
Russell Peachman, VP, Customer Acquisition Network
Justin Elenburg, Founder
Sunil Baliga, CEO
Jason Spievak, CEO & Co-Founder

3. Mobile is Mainstream: Start Making Money Already!
4.2B people
own a
toothbrush.

4. Mobile is Mainstream: Start Making Money Already!
5.1B
people
own
mobile
devices..

5. Mobile is Mainstream: Start Making Money Already!

6. 6
Mobile is Mainstream: Start Making Money Already!
Mobile search is growing much faster than desktop
search, and it’s exploding the number of lead calls
generated.
70 TODAY
Mobile search
60
50
40
30
20
Organic search
10
Paid search
2010 2011 2012e 2013e 2014e 2015e 2016e
Source: BIA/Kelsey 2012

7. 7
Mobile is Mainstream: Start Making Money Already!
Companies are willing to pay for high-quality
inbound calls
$100+ Call
Education $5-$10
Click
$50-100
Home services $3-$5
$50-75
Insurance $2-$4
$30-50
Credit cards
$1-$3
Average Call Center Average Phone
Conversion Rates: Order Values:
30-50% 1.5 – 2x > Online

8. Mobile is Mainstream: Start Making Money Already!
Are you seeing 20% conversion rates on your
campaigns?
Or do you have a “leakage” problem?

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Consumers research online …
then purchase offline.
"90% of consumers begin a task on one device and then complete it on another.”
-Todd Rowe, Managing Director of SMB Global Sales, Google
It’s not clicks or calls; it’s clicks and calls.

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Mobile is Mainstream: Start Making Money Already! 0
What You’ll Learn…
 The mobile opportunity in affiliate marketing
 How successful mobile advertisers and affiliates
got started
 Simple steps for you to get started

11. 11
Mobile is Mainstream: Start Making Money Already!
Justin Elenburg, Founder
Russell Peachman, VP,
Customer Acquisition Network
Sunil Baliga, CEO
Jason Spievak, CEO