We’ll cover topics like when and where calls to action work on your videos; is video on social networks effective; and can you drive leads from your videos? Experience level: Beginner Target audience: Affiliate/Publisher Niche/vertical: Video Jonathan Stefansky, CEO, Viewbix (Twitter @jstefansky)

1. Video Marketing:
Fact or Fiction
Jonathan Stefansky
CEO/Co-Founder
Turning Viewers into Customers
January 14th 2012

2. Agenda
Define Video Marketing
We’ll explore the following Facts & Fiction:
• Do Calls to Action on Videos Work?
• Is the Web better than Social?
• Is the Web better than Mobile?
– Do tablets perform better than phones?
One More Thing
Q&A

3. What is Video Marketing?
Internet Marketing Dictionary.com
“Means to include Video into one’s marketing
efforts to promote an offer. This can be done
via a full motion Video or a screen-capture
Video.”

4. What is an Engagement?
Logo - CTA
Call to Action
Apps
Share on Share on Embed on
Facebook Twitter web site

5. Source of Data
2012 Video Engagement Report
- Companies Surveyed: 800+
- Impressions: 6 Million +
- Business Size: 86% <10 employees

6. Do Calls to Action
on Videos Work?
FACT OR FICTION?
FACT
~11.5% of Views result in a Click on the CTA
Case Studies show up to 13x ROI

7. Is the Web Better than Social?
FACT OR FICTION?
FICTION
Engagement Rates on Social ~46%
Engagement Rates on Website ~21%

8. Is the Web better than Mobile?
FACT OR FICTION?
FACTION
iPhone Engagement Rates: ~17%
Website Engagement Rates: ~21%
Tablets Engagement Rates: ~45-47%
Android - iPad

9. And One More Fact...
Lead Gen Works as Well!

10. Q&A
You can also follow me
@jstefansky
www.viewbix.com