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Content + Context = Cash: The Power of Original Content

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Affiliate Summit
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The document brainstorms distribution, conversion, and retention tactics for marketing. It suggests distributing content through blogs, guest posts, social media, PR events, and SEO. For conversions, it recommends testing layouts and merchandising, using multi-touch interactions across sites and emails, and personalizing based on interests. For retention, it advises timing messages to avoid fatigue, understanding funnel drop-off points, soliciting feedback, and addressing weaknesses.

Marketing
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Distribution Brainstorm Blogroll Crosspromote,Guest blogging,content sharing PR–Speakingevents,TV,etc SEO Mediaspend–Tight funnel Brandextensions–Facebook,Twitter,Pinterest Stickycontent ratings,rankingsguide,portablereusable evergreenbrandedcontent Conversion Brainstorm Layout optimizationtesting Merchandisingoptimization Multi-touchconversion,site,social,email Personalizationbasedoninterest Historical conversionguidancetoupstreampartners Contests–Not directlyincentivizingaconversion Actionorientatedsitedesign...Step1,Step2... Retention Brainstorm Timingof messagestoavoidfatigue Saveasalestrategytopeoplefallingoff thewagon Understandsitefunnel andfall off pages Capturingkeymarketinginformationtodrivepeopleback Solicit feedback(onsiteof surveys)qualitativeinformation for youtoimproveyourself Seekthenegativeinformationandfixit Available in the Downloadable Presentation APPENDIX 1 The Pillars and Tactics
NATIVE EXAMPLES Bobbi Brown MyHabit - Amazon
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content

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Content + Context = Cash: The Power of Original Content

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  • 10. Distribution Brainstorm Blogroll Crosspromote,Guest blogging,content sharing PR–Speakingevents,TV,etc SEO Mediaspend–Tight funnel Brandextensions–Facebook,Twitter,Pinterest Stickycontent ratings,rankingsguide,portablereusable evergreenbrandedcontent Conversion Brainstorm Layout optimizationtesting Merchandisingoptimization Multi-touchconversion,site,social,email Personalizationbasedoninterest Historical conversionguidancetoupstreampartners Contests–Not directlyincentivizingaconversion Actionorientatedsitedesign...Step1,Step2... Retention Brainstorm Timingof messagestoavoidfatigue Saveasalestrategytopeoplefallingoff thewagon Understandsitefunnel andfall off pages Capturingkeymarketinginformationtodrivepeopleback Solicit feedback(onsiteof surveys)qualitativeinformation for youtoimproveyourself Seekthenegativeinformationandfixit Available in the Downloadable Presentation APPENDIX 1 The Pillars and Tactics
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