Advanced Local Lead Gen Strategies
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Local Lead Gen is still a relatively untapped profit center for affiliates. Learn about the process of local lead gen including landing page styles, lead delivery and alternative traffic sources. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Local lead gen Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @adhustler)
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Advanced Local Lead Gen Strategies
- 1. Affiliate Summit East 2012 Local Lead Gen Ad Hustler
- 2. Local Lead Gen What Is It? Generating leads or sales for local business through a variety of online methods.
- 3. Just The Facts Why Bother With Local? • 90% of consumer purchases are made within 20 miles of where people live or work * • Spending on digital media for local advertising ** will grow about 19 percent through 2014 • Nearly all consumers (97%) now use online media to shop locally*** • 83 Percent of the people using local search sites follow up their research with offline action (ie. Phone calls, e-mails & purchases) **** *Kelsey Group **Clickz ***BIA/Kelsey & ConStat/Google Places For Business ****TMP Directional Marketing/comScore
- 4. Competition Your Ad Dollar Competition: • Print (Mostly Newspapers) • Radio • Cable • Direct Mail • Outdoor Advertising (Billboards, Bus Stops, Shopping Carts, etc) • Phone Book Don’t Forget About Increasing Internet Competition: • ReachLocal • SuperPages • AT&T • Yodle • Niche Services: ServiceMagic, Restaurant.com, TrueCar.com
- 5. Now Is The Time More & More Local Businesses Are Trying Internet Marketing. Most don’t think that their online marketing is effective.
- 6. Advantage Enter Local Lead Gen By guaranteeing results, local businesses are more likely to give your service a try.
- 7. The Formula But How Does It Work? Targeted Traffic + LP = Leads Sell Leads For Profit Make Monies/Pop Bottles/Get Ladies
- 8. Targeted Traffic • Search Engine Marketing (By Far The Best) • Organic Search • Facebook Ads • Ad Networks • Media Buys • Classified Any Media That You Can Geotarget Can Work
- 9. Landing Pages 4 Pillars • Offer • Call To Action • Email Form • Tracking Phone Number
- 10. Landing Pages EMAIL OFFER FORM CALL TO ACTION Tracking Phone Number [Point Out 4 Pillars]
- 11. Landing Pages
- 12. Landing Pages +42% Increase In Leads
- 13. Landing Pages [Delete Name Of Client]
- 14. Landing Pages [Delete Name Of Client]
- 15. Landing Pages Tips • WYSIWYG Web Builder 8 • CoffeeCup Form Builder • Simfatic Forms
- 16. Tracking Emails • Mail Forwarders • Hosted Forms (Logiforms, Wufoo) • LeadMesh Phone Calls • Tracking Numbers • (Local or Toll Free) • Callsource,800Response,IfByPhone,MongooseMetrics etc. Clicks • Goo.gl • LinkTrackr
- 17. Client Incompetence Your Selling Me Crappy Leads!
- 18. Think Outside The Box Simple But Out Of The Box Tactics • Google Ad Extensions • Craigslist • Lead Arbitrage • Email (Database/CityTwist)
- 19. Suggested Resources Ad Hustler www.adhustler.com ShoeMoney www.shoemoney.com CDF Networks www.cdfnetworks.com WickedFire www.wickedfire.com