Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

1. Affiliate Summit West 2010 Affiliate Marketing by the Numbers Nicole Williams Advertiser Account Director, Commission Junction

3. Growth Highlights

4. What’s Ahead 2

5. Economic Outlook 3

6. Consumer Confidence Index Source: comScore Data

7. e-Commerce and Retail Sales Trends Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers

8. e-Commerce Buyers & Transactions Source: comScore Data Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers

9. CJ Advertiser Category Trends 7 Source: CJ Data

10. Advertiser Categories that Generate Revenue 8 Source: Affiliate Benchmarks

11. Section Summary: Industry Trends Consumer confidence is on the rise e-commerce continues to outpace brick and mortar Increase in number of online shoppers Economic influence on advertiser category trends 9

12. Customer Prioritization Note: B2C and B2B marketers Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009 eMarketer.com 10

13. It Takes an Offer Source: shopLocal

14. Coupon Site Growth Source: comScore Media Metrix

15. Coupon/Deal Publisher Growth 13 Source: CJ Data

16. Deals and Coupons 14 Source: Affiliate Benchmarks

17. Free Shipping Offers: Average Order Value 15 Source: comScore Data

18. Holiday Trends 16 Source: comScore

19. Social Media Note: among 500 largest retail Websites ranked by annual sales Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009 17

20. 18 Source: CJ Data

21. Section Summary: Growth Highlights Coupons continue to drive growth Initial results from holiday are promising Emerging media success: social shopping sites 19

22. New Distribution: Emerging Media 20

23. Publisher Experience 21

24. New Distribution: Emerging Media 22 Source: eMarketer

25. New Distribution: Emerging Media 23 Source: eMarketer

26. Growing Importance of Social Media Source: Affiliate Benchmarks

27. In Conclusion Rebounding economy Embrace new technologies Increase social activity Think strategically with focus on ROI 25

28. 26

29. Affiliate Marketing Confidence