FTC Prosecution of Affiliates for Advertising Claims
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The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: FTC Jeff Ifrah, Partner, Ifrah Law (Twitter @crimeinthesuite)
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FTC Prosecution of Affiliates for Advertising Claims
- 1. FTC Prosecution of Affiliates for Advertising Claims January 11, 2011, Affiliate Summit West 2011
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 8. GUIDANCE FROM THE FTC © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 9. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com AND THAT MEANS… Advertisers, Brokers & Affiliates Advertisers , Brokers & Affiliates ,
- 10. REVISED ENDORSEMENT GUIDES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com Disclaimers
- 11. SOCIAL MEDIA & PAID BLOGGERS © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com They paid me…
- 12. © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com FTC V. REVERB COMMUNICATIONS “ GREAT, family-friendly board game app” “ One of the best apps just got better”
- 13. TEMPORARY RESTRAINING ORDER AGAINST AFFILIATES © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 14. HOW TO STAY OFF THE FTC’S RADAR © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 15. CRITICAL ADVICE “ IN THE EVENT…” © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 16. FOOD FOR THOUGHT © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 18. JEFF IFRAH, IFRAH LAW jeff@ifrahlaw.com / P (202) 912-4823 Blog FTCBeat.com © 2010 Ifrah PLLC. Proprietary and Confidential. / (202) 912-4823 / ifrahlaw.com
- 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
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- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTM5NDI2NzkwMA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: