Igniting Viral Campaigns By Creating Relevant Conversations
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Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers. Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)
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Igniting Viral Campaigns By Creating Relevant Conversations
- 1. Igniting Viral Campaigns Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
- 2. CLICKING ASS! ™ Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
- 4. Good News!
- 5. Mommy, Where Do Customers Come From? Second Edition Available in bookstores and online NOW!
- 6. Better News!
- 7. First Step in Igniting ANY Campaign
- 8. Pre-Ignition
- 9. Silent Generation 1925 – 1942 Baby Boomers 1942 – 1953 Generation Jones (Barack Obama) 1954 – 1965 Generation X 1966 – 1980 Generation Y (millennials) 1981 - 1995 Customers through the generations
- 10. Viral (?) Video
- 11. “ Of the nature of, or caused by, a virus," see virus. Viral Vir-al
- 12. “ a corrupting influence on morals or the intellect” Virus Vir-us [vahy-ruhs]
- 13. “ a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network.” Virus Vir-us [vahy-ruhs]
- 14. “ Something that poisons one's soul or mind” Virus Vir-us [vahy-ruhs]
- 15. “ Foul or malodorous fluids ,sticky substance, agent that causes infectious disease” Virus Vir-us [vahy-ruhs]
- 16. “ Extremely simple microorganisms” Virus Vir-us [vahy-ruhs]
- 17. “ Any of various extremely small, often disease-causing agents” Virus Vir-us [vahy-ruhs]
- 18. These videos were viral by accident But were they successful ?
- 19. These YouTube celebs never setout to make a profit … … and they didn’t
- 20. Could these YouTube celeb videos have been ignited for profit?
- 24. How do you ignite a viral campaign? Learn to influence
- 25. The greatest book ever written on viral, social and affiliate success.
- 27. Why is this campaign Clicking Ass? It evokes emotion Humor Desire Belonging Trust Anticipation Excitement Fear
- 33. a story about Ronnie Coleman and a candy bar
- 44. 10 Video Entries 14 Video Entries
- 50. Don’t “F” it up!
- 51. Social media with no strategy drives “ Traffic ” Strategic thought and value creates “ Revenue ”
- 52. Thinking like a customer
- 54. Don’t focus on the “ features ” focus on the “ benefits ”. No bells and whistles!
- 55. All bells and whistles do is make noise
- 56. You have 5 to 8 seconds to make a connection. It only takes a split second to get the wrong message.
- 58. Learn how to shine!
- 60. Social Rules
- 66. “ Hardwood floor is a material that has fascinated humans for thousands of years”
- 72. 1 Bestselling Marketing Book, Mommy, Where Do Customers Come From? Resources to Remember The Website: MommyWhereDoCustomersComeFrom.com The Blog: ConnectedCustomers.net The Podcast: MomentsinMarketing.com The Company: SingleThrow.com Twitter.com/larrybailin Facebookcom/larrybailin