Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of affiliate marketing. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other Niche/vertical: Local Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @adhustler) Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian)

1. Local Lead Gen Ad Hustler & Amanda Orson

2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

4. What Is It? Local lead gen is generating leads for local business through a variety of methods.

7. Secret Formula Targeted Traffic + LP = Leads Sell Leads For Profit

9. LP vs Website LP Advantages Website Advantages Tracking Easy To Update Easier Testing You Maintain Control Domain Age Better QS For PPC

10. Tracking Emails Mail Forwarders Hosted Forms (Logiforms • Wufoo) LeadMesh Phone Calls Tracking Numbers (Local or Toll Free) VoiceStar • 800Response • IfByPhone • MongooseMetrics Twilio • Google Voice

11. Proven Local Lead Gen Niches Automotive Auto dealers Motorcycle dealers Auto Financing Auto Repair Car Rental Window Tinting Legal Lawyers Divorce Lawyers Bankruptcy Personal Injury Estate Planning Business Formation Insurance Car Life Health Dental Independent Agents Annuities Profession Services Accountants/CPAs Financial Planners Consultants HR Specialists Real Estate Realtors Home Inspectors Home Appraisers Mortgage Brokers Real Estate Investors Foreclosure/Short Sale Movers Events Florists Catering Photography/Videography Disc Jockeys Weddings Limousine Personal Chefs Misc Child care Veterinarians Pet groomers Tattoo shops Karate Health and beauty Hair salons Nail salons Day spas Cosmetic Surgery Dermatologists Tanning Chiropractors Dental Gyms Personal Trainers Weight loss specialists Dieticians Massage Therapists Education Private schools Technical training centers Vocational training Travel Travel Agents (yep, they still exist) Small non chain hotels Resorts Timeshares Construction/Home Services Air Conditioning/Heating Handyman Heating And Cooling Housekeeping/Maid Services Painters Plumbers Bathroom Remodeling Kitchen Remodeling General Contractors Pest Control Carpet Cleaning Decks & Porches Pools & Spas Roofing Fencing Landscaping Siding Flooring Locksmiths Glass repair Security Systems Interior Designers Home Theater Services Chad From CDF Networks Is The Man

12. Original Car Landing Page

13. Revised Car Landing Page

14. Revised Car Landing Page Results Total Ad Dollars Spent: $32,133 Clicks: 19,537 Email Leads: 852 Phone Calls: 647 Vehicles Sold: 68 Approximate Vehicle Sale Price: $25,000 Total Revenue: $1,700,000

15. Sample Landing Page - HVAC

16. Sample Landing Page – Used Cars

19. Pricing Models Per Lead Per Sale Hybrid Management Fee Use Your Imagination

21. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.