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Managing Privacy Maximizing Data In Affiliate Marketing Gary Kibel

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Affiliate Summit
Affiliate Summit

Affiliate marketing thrives on valuable data, such as lead gen, email marketing and campaign results/statistics. Privacy, data and security issues are critical today, especially in an industry where valuable data is a competitive advantage. Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)

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MANAGING PRIVACY & MAXIMIZING DATA IN AFFILIATE MARKETING Gary Kibel Partner Davis & Gilbert LLP 212.468.4918 [email_address]
PRIVACY & SECURITY IN AMERICA ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],KEY PRESENTATION TAKEAWAYS
CONSUMER EXPECTATIONS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FTC Fair Information Practice Principles
CONSUMER-FACING PRIVACY POLICIES
 
PRIVACY POLICIES ENFORCEABILE ,[object Object],[object Object],[object Object],[object Object]
INDUSTRY – SPECIFIC PRIVACY LAWS
 
CHILDRENS ONLINE PRIVACY PROTECTION ACT “COPPA” ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
SOCIAL NETWORKING SITES – COPPA VIOLATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DATA SECURITY & STATE SECURITY BREACH NOTIFICATION LAWS
SECURITY BREACHES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STATE SECURITY BREACH STATE NOTIFICATION LAWS ,[object Object],[object Object],[object Object]
STATE OF NEVADA ,[object Object],[object Object]
COMMONWEALTH OF MASSACHUSETTS ,[object Object],[object Object]
FEDERAL TRADE COMMISSION GUIDANCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EMERGING TECHNOLOGIES
 
 
BEHAVIORAL ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEHAVIORAL ADVERTISING
BEHAVIORAL ADVERTISING ,[object Object],[object Object],[object Object]
PARTIES IN THE BEHAVIORAL MARKETING ECOSYSTEM Advertisers Ad Agencies Publishers ISPs End Users Content Delivery Networks Ad Networks Ad Servers
 
DON’T BE DECEPTIVE IN CREATING DATA ,[object Object],[object Object],[object Object],[object Object]
DON’T BE DECEPTIVE IN CREATING DATA ,[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING DATA
[object Object],[object Object],[object Object],[object Object],[object Object],KEY PRESENTATION TAKEAWAYS
MANAGING PRIVACY & MAXIMIZING DATA IN AFFILIATE MARKETING Gary Kibel Partner Davis & Gilbert LLP 212.468.4918 [email_address] Alan Chapell JD, CIPP Chapell & Associates [email_address]

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Managing Privacy Maximizing Data In Affiliate Marketing Gary Kibel

Notes de l'éditeur

  1. Kevin Colvin, an intern at Anglo Irish Bank's North American arm, emailed his manager that he would be unable to come in to work pending a family emergency. His manager found a photo posted on Facebook which showed Kevin at a Halloween party he apparently missed work to attend. His manager sent him the following email, in response to Kevin’s, copying the rest of the office to the email.