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Drive & Track In-Store Sales: The untapped opportunity Jonathan Treiber, CEO, RevTrax
Driving Sales Cross-Channel
The Cross-Channel Opportunity Online Advertising Drives In-Store Sales *Yahoo! and comScore.  Research Online, Buy Offline.
Drive to Store ,[object Object],[object Object],[object Object]
How Does The Technology Work? 1 2 3 Printable & Mobile Coupons Registered Gift Card Registered Credit Card
Attribution…
Attribution continued…..
Search / Keyword ID Tracking Paid Search… Save Big On  Men’s Suits Huge selection of  Men’s Suits .  50% off at S&K.  www.SKMenswear.com
Paid Search Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural Search ,[object Object]
Loyalty Affiliates Save $1 for College with Every Purchase
Coupon Websites
New & Bigger Advertisers Online Revenues Store Revenues
More $$$ $7.1 billion $500 million  ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object]
Contact Information Jonathan Treiber CEO RevTrax (t)  1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]

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Offline Affiliate Marketing

Notes de l'éditeur

  1. Only 7% of retail sales occur online
  2. Publishers should be getting compensated for in-store and phone sales. Digital media departments / channels want to know their contribution to in-store sales. Don’t just measure, drive cross-channel behavior. Get credit where credit is due… Mention RingRevenue with CJ
  3. 89% of consumers pre shop online before making an offline purchase
  4. S&K Menswear, a leading regional apparel retailer with 130 locations in 26 states Key Results: 24.4% of clicked ads resulted in a printed coupon 22.9% of printed coupons resulted in a sale The average sale was $210.91, double the company average 46% new customers Given this data, the average click yielded $11.78 of in-store revenue for the client
  5. Sites can drive consumer to print a coupon or send to mobile phone via SMS Typically, 10-20% of printed coupons are redeemed